Instead of polished ad creative, have the founder record a simple, direct-to-camera video on their iPhone announcing the sale. This authentic, personal approach often generates higher click-through and conversion rates by creating a friend-to-friend connection with the audience.
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An intro video works 24/7 to position you as an expert prospects want to meet. It answers "who you are, what you do, and why they should care" before you ever speak, differentiating you from competitors and warming up leads.
Capture audience attention by establishing credibility (Proof), outlining the video's structure (Plan), and stating what the viewer will gain (Promise). This three-part framework, executed in the first 30 seconds, builds immediate trust and significantly reduces viewer drop-off.
Rephrase call-to-action buttons from a brand command (e.g., "Donate Now") to a user's first-person statement (e.g., "Yes, I want to help"). This simple change in perspective makes the user an active participant, significantly increasing engagement and click-through rates on emails, landing pages, and social media posts.
When a prospect watches a sales video featuring a real employee and then meets that same person to sign a lease, it creates a powerful sense of connection. This "magical moment" of recognition can be more effective for conversion than a slick video with a professional actor.
After consistently providing value, a direct, transparent 'ask' is highly effective. Instead of burying calls-to-action, create a short, standalone piece of content (e.g., a 3-minute podcast) explicitly asking your community to download your app or buy your product. This 'right hook' will convert exceptionally well because you've earned the audience's trust.
Consumers see thousands of posts a day, making generic sales graphics invisible. To capture attention, use creative formats that are entertaining and playful, such as creating a fake news announcement about your sale or parodying a well-known ad trope.
To achieve genuine endorsements, brands must trust creators. Instead of providing rigid scripts, give them key message points and the freedom to tell the story in their own voice. This creative liberty results in more authentic advertising that resonates with the creator's audience.
Overly polished video content in B2B can signal "advertisement" to users, causing them to disengage. Lower-fidelity, more authentic content often performs better because it feels more organic and native to social media feeds, focusing on the message rather than slick production.
When a prospect goes silent, Vidyard's #1 AE sends creative, low-production videos, like spinning in a chair or using a fake elevator background. This human, pattern-interrupting approach helps restart the conversation where a standard follow-up would fail.
Don't use a generic company or product video. A personal introductory video allows a sales professional to establish their credibility and expertise 24/7, making prospects want to talk to them before the first call even happens.
