Instead of a standard email reminder, send a short confirmation video on the morning of the meeting. This personal touch confirms the appointment, reiterates the value proposition for them, and invites the prospect to add agenda items, which significantly increases attendance rates.
To prove a prospecting video is truly personalized, screen-record yourself on the prospect's LinkedIn profile. As you talk, use an annotation tool to circle their accomplishments or specific job description keywords. This visual cue immediately proves the video was made just for them.
When a prospect goes silent, Vidyard's #1 AE sends creative, low-production videos, like spinning in a chair or using a fake elevator background. This human, pattern-interrupting approach helps restart the conversation where a standard follow-up would fail.
When you get a notification that a new, unknown stakeholder has viewed your proposal or video, treat it as an immediate buying signal. Use a data tool to find their phone number and call them right away, as they are actively engaged with your content and likely available to talk.
Instead of just sending a proposal PDF, record a two-minute video walking through the pricing. This 'eliminates the game of telephone' by allowing you to directly explain the value behind each line item to the ultimate budget holder, ensuring your champion doesn't miscommunicate the message.
Top reps use hyper-personalized videos for their best prospects but scale efforts by using AI-generated avatars for the rest. These AI videos are still personalized with data fields like name and company, making them more effective than generic text emails without the manual effort.