Instead of polished ad creative, have the founder record a simple, direct-to-camera video on their iPhone announcing the sale. This authentic, personal approach often generates higher click-through and conversion rates by creating a friend-to-friend connection with the audience.
Before a major sales event like BFCM, prepare plain-text, ready-to-send emergency emails addressing common problems like site crashes or shipping delays. This allows your team to communicate transparently and quickly during a crisis without scrambling to write copy.
Maximize sales periods by launching promotions at 12:01 AM EST to catch early East Coast shoppers and ending them at 11:59 PM PST to accommodate late-night West Coast buyers, who often shop in two evening bumps.
Go beyond simple affiliate tracking by using vanity URLs (e.g., brand.com/creator) to tag incoming users. This allows you to analyze the long-term value and performance of different creator cohorts months or even years later, informing future partnership decisions.
Instead of deactivating high-performing evergreen ads during a sale, simply update the URL's destination on your website's backend (e.g., in Shopify). This sends traffic to your sale page without editing the ad in Facebook, which would reset its learning algorithm and kill its momentum.
When you create product bundles, you often create new SKUs that lack reviews. To avoid diluted social proof, ensure your e-commerce platform shares and displays reviews across both the individual products and any bundles they are part of, presenting a stronger, unified review count on all related pages.
Don't assume a successful pre-launch test means your checkout will remain stable. During high-traffic events like BFCM, conduct test purchases in an incognito browser window every few hours. This practice helps catch unforeseen bugs or conflicts that can arise under heavy load before they cost you significant revenue.