February 17, 2026
From a disastrous 8-hour undercover hairdressing job to a career-ending interview, this episode explores extreme content creation & media mistakes.
February 12, 2026
A costly spelling mistake on a massive exhibition stand goes unnoticed for three days, revealing a surprising truth about audience attention.
February 10, 2026
PRCA CEO Sarah Waddington on redefining PR as a strategic management function, tackling AI misinformation, and navigating industry challenges.
February 5, 2026
Even experts ignore their own advice. A marketing pro shares how personal bias led her to create a product without research, only to be saved by COVID.
February 3, 2026
Master modern media interviews. This episode offers a masterclass on landing messages, handling journalist tricks, and controlling the narrative.
January 29, 2026
A successful pivot to remote work during the pandemic became a near-fatal error when the company closed its brand-defining office permanently.
January 27, 2026
Ex-McKinsey strategist Faris Aranki explains why strategies fail. It's not the idea (IQ), but the lack of emotional buy-in (EQ) and focus (FQ).
January 22, 2026
A VIP university event is derailed when eight student staff get drunk behind a skip, highlighting the critical need for event staffing oversight.
January 20, 2026
Community isn't a campaign, it's a commitment. Asif Choudry shares lessons on building Comms Hero from a hashtag to a 15k-strong network.
January 15, 2026
How a papal betting stunt led Paddy Power to sponsor a Dennis Rodman basketball game for Kim Jong-un, sparking a UN-level crisis.
January 13, 2026
LinkedIn Top Voice Niraj Kapoor shares his journey from a £7K SEO disaster to sales success, detailing how to beat ghosting & sell authentically.
January 8, 2026
An event manager shares costly mistakes: forgetting to book a venue and sending wrong-day reminders, highlighting crisis management lessons.
January 6, 2026
Mark Terry Lush shares his biggest career mistake: confusing adaptability with focus, and how brands can escape the 'sea of sameness'.
January 2, 2026
A guest shares how ADHD led to professional mistakes, including a proofreading gaffe, on-air distractions, and forgetting to invoice £20,000.
December 23, 2025
A Royal Mail insider reveals how a Paralympics stamp controversy exploded on Twitter, leaving an unprepared interim team powerless to respond.
December 18, 2025
Learn from a major out-of-home ad campaign mistake. This episode highlights why double-checking details and building strong vendor relationships is key.
December 16, 2025
ContentCal's founder on his £30k influencer fail. Learn why B2B growth needs brand, community, and trust—not just performance ads.
December 11, 2025
A failed Craigslist PR stunt with football players in sandwich boards reveals creativity's secret: balancing novelty with familiarity.
December 9, 2025
Consumer behavioralist Ken Hughes explains why marketers must ditch transactional metrics (ROI) for emotional connection and 'heart space'.
December 4, 2025
A costly CGI conditioner ad gets rejected for an embarrassing reason, teaching a powerful lesson in the importance of candid client feedback.
December 2, 2025
Ex-CEO Chris Atterwell on AI's impact on SEO, avoiding the 'North Star Trap' with integrated teams, and why brand now trumps performance.
November 27, 2025
A marketer shares a costly $25k lesson: never run paid ads to an untested funnel or outsource a function you don't understand yourself.
November 25, 2025
A 2006 Walmart PR campaign involving anonymous RV bloggers offers timeless lessons on influencer transparency and the risks of astroturfing.
November 18, 2025
Copywriter Vicki Ross on the creative process, why AI can't replace human brilliance, and the mistake of giving clients too many options.
November 13, 2025
A marketing campaign teaching French with DJ Bob Sinclair failed spectacularly, highlighting the crucial need for data-driven creative strategy.
November 11, 2025
Neuroscience expert Claire Corism shares brain-based hacks for leaders on managing stress, fostering curiosity, and avoiding the 'frozen middle'.
November 6, 2025
Learn from Zara, Nike & Bud Light's costly errors. This episode unpacks major marketing f*ck-ups to sharpen your strategy and avoid disaster.
November 4, 2025
Hard Numbers' Darryl Sparey on launching in a pandemic, embracing failure, and why Generative Engine Optimization (GEO) is PR's biggest chance.
October 28, 2025
Rip up the marketing rulebook. Sam Benton of Mad Masters shares how behavioral science, pricing psychology, and a culture of failure fuel growth.
October 23, 2025
A PR pro's early career blunder with Auntie Anne's pretzels reveals a masterclass in proactively managing bad news to protect your brand.
October 21, 2025
AI search is killing SEO traffic. Learn why Generative Engine Optimization (GEO) and brand authority are now critical for digital visibility.
October 16, 2025
Top marketers share their biggest fails, from PPC budget blunders and accidental fan-fic on government sites to breaking the BBC homepage.
October 14, 2025
Master the art of the agency pitch. Learn how to craft better briefs, avoid common mistakes, and create a transparent process that wins.
October 9, 2025
An agency founder shares lessons from a failed US expansion, from cultural clashes to the detrimental effect on the core business.
October 7, 2025
Stop chasing YouTube vanity metrics. Learn to transform your channel into a reliable machine for generating high-ticket leads and business growth.
October 2, 2025
An expert's personal project reveals a classic marketing mistake: ignoring proper customer research and relying on biased feedback.
September 30, 2025
Turn career setbacks into strength. Alice Ter Haas shares her 'Badassery' philosophy for building resilient teams & dancing with imposter syndrome.
September 25, 2025
A high-stakes influencer webinar turns disastrous after the host forgets to hit record, leading to an expensive re-shoot. #MarketingMistakes
September 23, 2025
LinkedIn expert Louise Brogan shares her 4-stage system to raise visibility, build a valuable network, and convert followers into clients.
September 18, 2025
A marketing director's 'terrible mistake'—getting fired from the wrong agency—became a brilliant career move into direct marketing.
September 9, 2025
Authentic Alice shares how burnout led to her brand, the power of emotional storytelling, and why human connection will always win in marketing.
