Consumers see thousands of posts a day, making generic sales graphics invisible. To capture attention, use creative formats that are entertaining and playful, such as creating a fake news announcement about your sale or parodying a well-known ad trope.
In a saturated social feed, generic ads fail. Small businesses can win by being creative, funny, or controversial. Their advantage over large corporations is speed and agility, as they can post bold ideas without the layers of legal and board approval that stifle creativity.
When running a major sale, eliminate your multi-link bio. A single, direct link to the specific offer removes friction and prevents customer confusion. Adding extra choices in the bio when you have a singular goal is a common mistake that hurts conversions.
Your promotional content must be immediately understandable to a distracted audience. If a 'drunk grandma' couldn't grasp your offer, it's too complex. Simplicity sells better than a superior product with confusing marketing because 'when you confuse, you lose.'
Telling users "link in bio" directs them away from your post before they can like or comment. This lack of engagement signals the algorithm to limit your reach. Use DM automation CTAs (e.g., "comment 'SALE' for the link") instead to boost interaction and visibility.
Customers buy the benefit a feature provides, not the feature itself. Frame your marketing around the desired outcome or 'big three wins' for the user. As the speaker says, 'benefits sell and features tell,' because features only inform while benefits drive the purchase decision.
The algorithm limits reach so severely that most followers won't see all your content. During a launch, high-frequency posting is essential to break through the noise. Like Bieber's album drop, most fans only saw a fraction of his 97 promotional posts.