Capture audience attention by establishing credibility (Proof), outlining the video's structure (Plan), and stating what the viewer will gain (Promise). This three-part framework, executed in the first 30 seconds, builds immediate trust and significantly reduces viewer drop-off.

Unless actively job hunting, your 'About' section should not be a resume. Instead, write it from your ideal client's perspective, focusing on the problems you solve and the services you offer. This transforms your profile from a CV into a powerful sales tool.

Professionals like lawyers or CPAs often struggle with traditional sales activities like asking for referrals. The key is to shift focus to creating visibility through content and events, allowing potential clients to find them and opt-in.

To prove a prospecting video is truly personalized, screen-record yourself on the prospect's LinkedIn profile. As you talk, use an annotation tool to circle their accomplishments or specific job description keywords. This visual cue immediately proves the video was made just for them.

Top reps use hyper-personalized videos for their best prospects but scale efforts by using AI-generated avatars for the rest. These AI videos are still personalized with data fields like name and company, making them more effective than generic text emails without the manual effort.

Instead of just sending a proposal PDF, record a two-minute video walking through the pricing. This 'eliminates the game of telephone' by allowing you to directly explain the value behind each line item to the ultimate budget holder, ensuring your champion doesn't miscommunicate the message.

When a prospect watches a sales video featuring a real employee and then meets that same person to sign a lease, it creates a powerful sense of connection. This "magical moment" of recognition can be more effective for conversion than a slick video with a professional actor.

Instead of a standard email reminder, send a short confirmation video on the morning of the meeting. This personal touch confirms the appointment, reiterates the value proposition for them, and invites the prospect to add agenda items, which significantly increases attendance rates.

Develop a detailed worksheet about your customer's problems and your unique value propositions. Feed these answers into a structured AI prompt asking it to create a multi-section video script. This generates a repeatable template for personalized introductory videos, saving time and ensuring consistent messaging.