An agency launched its webinar program specifically for a major influencer collaboration. This meant navigating a new format, new technology, and their largest-ever promotional effort simultaneously, which amplified the risk of critical errors like failing to record the session.
A three-seat limit on the webinar software prevented a dedicated team member from managing logistics. This forced the host to multitask under pressure, leading directly to the critical error of not recording the session. This highlights how small technical constraints can become single points of failure.
After failing to record a paid influencer webinar, the real loss was the repurposable content asset, not just the live event. The agency chose to pay the influencer a second time (at a discount) to re-record, demonstrating that recovering a key marketing asset can be a necessary, albeit expensive, follow-up investment.