External metrics like media coverage are not the only measure of success. A creative campaign that fails to land with the public or press can still be valuable if it excites and engages crucial internal stakeholders, such as the CEO, reinforcing their trust in your team's creativity.
The most effective ideas are not the most outlandish. Human psychology craves both novelty and familiarity simultaneously. Truly successful creative work, from marketing to scientific research, finds the perfect balance between being innovative and being grounded in something the audience already understands.