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  1. Embracing Marketing Mistakes
  2. How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand
How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

Embracing Marketing Mistakes · Sep 9, 2025

Authentic Alice shares how burnout led to her brand, the power of emotional storytelling, and why human connection will always win in marketing.

Effective Storytelling Connects to People's Minds by First Connecting to Their Hearts

Powerful stories bypass logic to connect on an emotional level. The goal is to make the audience feel a sense of shared experience, or "me too." According to guest Alexandra Galvitz, this deepens relatability, which is the foundation of trust and connection.

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand thumbnail

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

Embracing Marketing Mistakes·5 months ago

A Severe Burnout at 24 Forced "Authentic Alice" to Build a Brand Without a Mask

The immense pressure of a high-powered corporate role led to a mental health crisis. This forced a re-evaluation, sparking a vow to "leave the mask at the door" and build a career around authentic self-expression, which resonated deeply with others.

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand thumbnail

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

Embracing Marketing Mistakes·5 months ago

A Vulnerable LinkedIn Post on Unfulfilling Success Went Viral by Tapping Generational Malaise

The post's success wasn't a marketing trick. It combined a relatable childhood dream with a raw admission of its negative reality (stress, anxiety). This connected with a feeling shared by many in her generation, making the story highly relatable and shareable.

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand thumbnail

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

Embracing Marketing Mistakes·5 months ago

LinkedIn Local Grew to 100+ Countries By Banning the Question "What Do You Do?"

The networking movement's rapid global adoption was driven by a simple, powerful rule: focus on the person, not the profession. By banning the typical transactional icebreaker, it created a space for genuine human connection, fulfilling a deep hunger for community in an increasingly online world.

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand thumbnail

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

Embracing Marketing Mistakes·5 months ago

Entrepreneurs Chase Prestige Clients to Heal Personal Wounds, Not Just for Business Growth

The ambition to land big-name clients can be fueled by a subconscious need to prove doubters wrong. This reveals a deeper motivation: an ambition driven by a "wound of wanting to feel enough" rather than pure business strategy, which can lead to misaligned partnerships.

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand thumbnail

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

Embracing Marketing Mistakes·5 months ago

The Rise of Generic AI Content Will Fuel a Return to Long-Form, Heart-Led Storytelling

As AI-generated content creates a sea of sameness, audiences will seek what machines cannot replicate: genuine emotion and deep, personal narrative. This will drive a creator-led shift toward more meaningful, long-form content that offers a real human connection.

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand thumbnail

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

Embracing Marketing Mistakes·5 months ago

Brands Kill Authenticity When They Prioritize Corporate Ego Over Employee Voices

Large companies often stifle authentic stories with restrictive social media policies. The guest advises them to "put your brand ego aside" and trust employees to share. Personal profiles and individual stories have far greater reach and build more trust than polished corporate content.

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand thumbnail

How a Prestige Client Nearly Cost Alexandra Galviz Her Authentic Brand

Embracing Marketing Mistakes·5 months ago