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  1. Embracing Marketing Mistakes
  2. Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail
Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes · Sep 30, 2025

Turn career setbacks into strength. Alice Ter Haas shares her 'Badassery' philosophy for building resilient teams & dancing with imposter syndrome.

Imposter Syndrome Is a Sign of Humility, Not Incompetence

Experiencing imposter syndrome is a natural human response, indicating you're humble enough to recognize you're not a finished article. The goal is not to cure it but to learn to manage and 'dance with' the feeling. It's a sign you're neither a psychopath nor a complete narcissist.

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail thumbnail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes·5 months ago

A Team’s Lack of Resilience Often Signals Unfair Leadership Expectations

Before labeling a team as not resilient, leaders should first examine their own expectations. Often, what appears as a lack of resilience is a natural reaction to systemic issues like overwork, underpayment, and inadequate support, making it a leadership problem, not an employee one.

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail thumbnail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes·5 months ago

Vulnerable Leadership Can Backfire in Cultures Not Ready for It

The popular 'warts-and-all' leadership style can be perceived as weakness if the company culture values a more traditional, stoic approach. Leaders must first assess their organization's unwritten rules of leadership and then decide whether to conform, subtly push for change, or find a new environment.

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail thumbnail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes·5 months ago

Lack of Psychological Safety Creates a 'Graveyard of Incredible Ideas'

Innovation is stifled when team members, especially junior ones, don't feel safe to contribute. Without psychological safety, potentially industry-defining ideas are never voiced for fear of judgment. This makes it a critical business issue, not just a 'soft' HR concept.

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail thumbnail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes·5 months ago

Personify Your Inner Critic by Naming and Drawing It to Disarm Its Power

To manage imposter syndrome, give your inner critic a name and face (e.g., 'Alicia, the head cheerleader'). This externalizes the voice, making it less powerful and easier to reason with. It transforms an internal monster into a humanized character you can understand and even empathize with.

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail thumbnail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes·5 months ago

A Deliveroo Marketing Lead Turned Her Demotion into a Powerful Personal Brand

Instead of hiding her demotion, Alice Ter Haas shared her story publicly. This honesty resonated, reframed the 'failure' as a strength, and became a cornerstone of her new business focused on resilience. She leaned into the shame, which ultimately took its power away.

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail thumbnail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes·5 months ago

Your True Strengths Are What Energizes You, Not Just What You're Good At

We often mistake skills for strengths. A more powerful definition of a strength is any activity that energizes and motivates you. To boost morale and performance, individuals and leaders should focus on aligning work with these energy-giving tasks, rather than just focusing on competency.

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail thumbnail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes·5 months ago

Navigate Your Career by Leaping to the Next 'Lily Pad,' Not by a Rigid Plan

A fixed long-term career plan can be paralyzing. Instead, view your dream future as being on the other side of a lake covered in lily pads. Your job is to leap to the next immediate opportunity that energizes you, creating a flexible, compounding journey without the pressure of a grand vision.

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail thumbnail

Demoted at Deliveroo: Alice Ter Haa's Career-Shaking Fail

Embracing Marketing Mistakes·5 months ago