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  1. Embracing Marketing Mistakes
  2. I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired
I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired

I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired

Embracing Marketing Mistakes · Dec 18, 2025

Learn from a major out-of-home ad campaign mistake. This episode highlights why double-checking details and building strong vendor relationships is key.

Acknowledge Personal Weaknesses and Build Systems to Compensate for Them

The speaker prefaces her story by admitting, "my attention to detail is not good." Her key learning wasn't just to "be better," but to implement a system—getting a colleague to double-check schedules—to mitigate her known weakness and prevent costly campaign errors.

I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired thumbnail

I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired

Embracing Marketing Mistakes·2 months ago

Strong Vendor Relationships Provide a Crucial Safety Net for Inevitable Campaign Errors

A critical date error on a time-sensitive ad campaign was salvaged not by a contract clause, but by a strong relationship with the media owner. They fixed the mistake and even added value, proving that professional rapport can be a powerful, informal insurance policy against human error.

I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired thumbnail

I Booked The Billboards For The Wrong Week And Somehow Didn’t Get Fired

Embracing Marketing Mistakes·2 months ago