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  1. Embracing Marketing Mistakes
  2. The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan
The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes · Nov 11, 2025

Neuroscience expert Claire Corism shares brain-based hacks for leaders on managing stress, fostering curiosity, and avoiding the 'frozen middle'.

Team Friction Often Arises from Mismatched Communication Styles, Not Personal Conflict

When a big-picture leader communicates with a detail-oriented team, friction is inevitable. Recognizing this as a clash of communication styles—not a personal failing or lack of competence—is the first step. Adaptation, rather than frustration, becomes the solution.

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan thumbnail

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes·3 months ago

Mid-Career Stagnation ("The Frozen Middle") Stems from a False Sense of Job Security

The "frozen middle" describes a career stage where comfort and routine create an illusion of safety. This leads to autopilot behaviors and a failure to develop new skills, making individuals highly vulnerable to organizational change, restructuring, and skill obsolescence.

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan thumbnail

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes·3 months ago

Channel Acute Work Frustration Physically to Avoid Destructive Responses

Instead of bottling up or immediately reacting to anger (e.g., before sending a terse email), channel the emotion physically. A brief, intense activity like lifting a dumbbell for 60 seconds helps process the frustration constructively, preventing it from escalating into a destructive response.

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan thumbnail

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes·3 months ago

A Culture of Curiosity, Not Formal Training, Makes Organizations Truly Resilient

Adaptable organizations are built on curiosity. This is nurtured not by formal courses, but by leaders encouraging small, daily acts of connecting disparate ideas (e.g., "What did you see this weekend and how can we apply it?"). This builds the collective "mental muscle" for navigating disruption.

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan thumbnail

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes·3 months ago

A Leader's Stress Physically Transfers to Their Team via Mirror Neurons

A leader's emotional state isn't just observed; it's physically mirrored by their team's brains. This neurological "energy transference" sets the tone for the entire group, meaning a leader's unmanaged stress can directly infect team dynamics and performance.

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan thumbnail

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes·3 months ago

Creativity Requires Shifting From 'Beta' (Doing) to 'Alpha' (Reflecting) Brainwaves

Constant productivity keeps the brain in a high-frequency "beta" state, which stifles creativity. To solve complex problems, you must intentionally shift to a slower "alpha" state by disconnecting. This is achieved through simple, non-distracting activities like walking in nature without your phone.

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan thumbnail

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes·3 months ago

Tying Your Identity to an Employer Creates a Profound Crisis Upon Departure

Over-identifying with your role and company leads to a significant identity crisis when you leave. This mistake causes burnout and delays the discovery of your unique value outside of a corporate structure. True security comes from your own transferable skills, not your employer's brand.

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan thumbnail

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes·3 months ago

A 90-Second Pause Can Override an Emotional Hijack Before Critical Moments

The brain's emotional center is five times stronger than its rational part. When triggered by stress, it shuts down executive function. A deliberate 90-second pause is a powerful antidote that allows the physiological wave of emotion to pass, enabling clearer, more considered decision-making.

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan thumbnail

The Secret Brain Hack Powering the World’s Biggest Brands with Claire Koryczan

Embracing Marketing Mistakes·3 months ago