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  1. Embracing Marketing Mistakes
  2. Breaking the BBC Homepage: Tales from the Trenches
Breaking the BBC Homepage: Tales from the Trenches

Breaking the BBC Homepage: Tales from the Trenches

Embracing Marketing Mistakes · Oct 16, 2025

Top marketers share their biggest fails, from PPC budget blunders and accidental fan-fic on government sites to breaking the BBC homepage.

Honest Admission of a Massive Ad Overspend Can Strengthen Client Trust

An agency accidentally set a lifetime ad budget as the daily spend. By transparently owning the mistake, they discovered the campaign was a huge success. The client was so pleased with the results they happily paid the overage, turning a potential disaster into a relationship-building win.

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Breaking the BBC Homepage: Tales from the Trenches

Embracing Marketing Mistakes·4 months ago

Unpublished Staging Content Can Become a Public Liability If Discoverable by Search

A UK government office found its unpublished, internal training articles—including Doctor Who fan fiction—were indexed by search engines. A newspaper discovered the content, leading to an absurd PR query about a "moon base invasion." This highlights the critical need to secure non-production web content.

Breaking the BBC Homepage: Tales from the Trenches thumbnail

Breaking the BBC Homepage: Tales from the Trenches

Embracing Marketing Mistakes·4 months ago

A Simple Personalization Feature Can Accidentally Topple Core Web Infrastructure

The BBC's attempt to add a location-based personalization feature to its homepage inadvertently broke the site's Content Delivery Network (CDN), taking the entire page offline. This reveals how seemingly minor feature additions can cause catastrophic, cascading failures in complex, large-scale systems.

Breaking the BBC Homepage: Tales from the Trenches thumbnail

Breaking the BBC Homepage: Tales from the Trenches

Embracing Marketing Mistakes·4 months ago