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  1. Embracing Marketing Mistakes
  2. I Forgot to Book the Entire Afternoon Session of my Event.
I Forgot to Book the Entire Afternoon Session of my Event.

I Forgot to Book the Entire Afternoon Session of my Event.

Embracing Marketing Mistakes · Jan 8, 2026

An event manager shares costly mistakes: forgetting to book a venue and sending wrong-day reminders, highlighting crisis management lessons.

Briefing Upwards on a Solution, Not the Mistake, Preserves Stakeholder Confidence

After completely fixing a critical booking error with no negative impact, an event manager informed her director that everything was handled without disclosing the near-disaster. This tactic of managing up protected her reputation and avoided creating unnecessary stress for leadership.

I Forgot to Book the Entire Afternoon Session of my Event. thumbnail

I Forgot to Book the Entire Afternoon Session of my Event.

Embracing Marketing Mistakes·a month ago

Strong Vendor Relationships Provide a Critical Safety Net for High-Stakes Mistakes

An event manager forgot to book a venue for an entire session. Because she had a strong, long-standing relationship with the venue, their team went above and beyond to move other bookings and resolve her crisis, saving the event from cancellation.

I Forgot to Book the Entire Afternoon Session of my Event. thumbnail

I Forgot to Book the Entire Afternoon Session of my Event.

Embracing Marketing Mistakes·a month ago

Overloading a Single Team Member Creates Inevitable Points of Failure

An event manager, solely responsible for all logistics for 30 events in three weeks, made a major booking error. This demonstrates that assigning high-volume, complex projects to a single person without support turns them into a single point of failure, making critical mistakes almost unavoidable.

I Forgot to Book the Entire Afternoon Session of my Event. thumbnail

I Forgot to Book the Entire Afternoon Session of my Event.

Embracing Marketing Mistakes·a month ago