Kory observed expert birdwatchers with expensive telescopic lenses miss a rare parrot sitting just 10 feet away. Their focus on their sophisticated tools and methods prevented them from seeing what was plainly in front of them, a lesson for any professional.
Elite performers are biased toward execution, so they rush to solve obstacles identified in pre-mortems without validating them first. This “curse of competence” creates a blind spot. The crucial first step is to “prosecute the problem”—rigorously question if the perceived obstacle is real or just an outdated assumption.
Smart investors who are experts in their niche often display profound ignorance when commenting on adjacent fields, such as the legal mechanics of an M&A deal. This reveals the extreme narrowness of true expertise and the danger of overconfidence for even the most intelligent professionals.
People who scored 90%+ in school often have a bias towards complexity. They feel a need to justify their intellect by solving complex problems, which can cause them to overlook simple solutions that consumers actually want. The market rewards simplicity, not intellectual complexity.
Experts often view problems through the narrow lens of their own discipline, a cognitive bias known as the "expertise trap" or Maslow's Law. This limits the tools and perspectives applied, leading to suboptimal solutions. The remedy is intentional collaboration with individuals who possess different functional toolkits.
A common leadership trap is feeling the need to be the smartest person with all the answers. The more leveraged skill is ensuring the organization focuses on solving the right problem. As Einstein noted, defining the question correctly is the majority of the work toward the solution.
True expertise in training is demonstrated by simplifying complex processes, not by showcasing complexity. Friedrich's Law states that while people tend to make simple things complex, genius lies in making complex concepts simple and accessible for others to execute successfully.
The "midwit" trap is thinking you're the genius and overcomplicating things. A better approach is to actively simplify your solution to a level an "idiot" could understand (e.g., "calories in, calories out"). This often leads to the same simple, effective answer the "genius" would arrive at.
A salesperson may focus on tactical issues like a poor CRM, but the root cause of their challenges is often a more fundamental business problem, such as production capacity. Solving the perceived problem (getting a better CRM) could be useless and even exacerbate the real issue by overwhelming the production line.
Relying solely on "working harder" to solve problems has diminishing returns and can prevent you from finding smarter solutions. The meta-habit of reflection—taking time to think—is crucial for identifying the 100x or 1000x opportunities that raw effort alone will miss.
Formally trained experts are often constrained by the fear of reputational damage if they propose "crazy" ideas. An outsider or "hacker" without these credentials has the freedom to ask naive but fundamental questions that can challenge core assumptions and unlock new avenues of thinking.