An engineering mindset prizes efficiency, but humanity prizes soulfulness. The most desirable experiences—from cuisine to travel—are deliberately inefficient. Building a beloved brand requires embracing this paradox and understanding that emotional connection is built on non-utilitarian details.
A person's past rate of growth is the best predictor of their future potential. When hiring, look for evidence of a steep learning curve and rapid progression—their 'slope.' This is more valuable than their current title or accomplishments, as people tend to maintain this trajectory.
Using a mythological framework, founders are not the dutiful, rule-following 'Ram' archetype. They are 'Krishnas': driven by strong core values but willing to bend or break conventional rules to achieve their mission. Dutiful 'Rams' are better for scaling a company, not starting one.
In every family, technology choices are driven by a younger person, typically aged 8-25. Cred's marketing targets this 'Chief Technology Officer' of the house. Even if they aren't the end user, their endorsement influences the adoption decisions of the entire family.
Founders often perfect their product (the dam) without validating the underlying human motivation (the river). When the product fails, they tweak the product instead of questioning if they've built on a real, pre-existing customer need. Rivers must be found; they cannot be created.
People who scored 90%+ in school often have a bias towards complexity. They feel a need to justify their intellect by solving complex problems, which can cause them to overlook simple solutions that consumers actually want. The market rewards simplicity, not intellectual complexity.
Status-seeking is often a zero-sum game rooted in signaling dominance. True wealth creation is a non-zero-sum, cooperative process. Communities that prioritize cooperation build lasting wealth, while those focused on status signals often remain less prosperous.
The intense, relentless drive seen in many successful entrepreneurs isn't normal ambition. It's often a corrosive fuel derived from significant personal trauma, like family financial ruin. This experience provides a level of motivation that those from more stable backgrounds may lack.
Certain individuals have a proven, high success rate in their domain. Rather than relying solely on your own intuition or A/B testing, treat these people as APIs. Query them for feedback on your ideas to get a high-signal assessment of your blind spots and chances of success.