The "95-5 rule," from the book "Unreasonable Hospitality," advises businesses to be obsessive about saving costs on 95% of operations. This frees up capital to be extravagant on the 5% of touchpoints that create magical, talkable moments for customers.
Before launching, a teaser post revealed strong audience signals: a 44% correct guess rate for the co-host, positive sentiment, and high engagement from founders. This data validated the concept and demonstrated a clear market appetite.
Committing to a challenge that feels beyond your current capabilities, especially publicly, creates accountability. This forces you to stretch, train, and develop new skills to meet the commitment, leading to significant personal and professional growth.
The podcast's mission is to tackle subjects people avoid, like getting fired or having a difficult boss. This approach counters the sterile "corporate talking head" persona, building a more human and valuable connection with the audience.
Like Steve Jobs, successful leaders often wear a consistent "uniform." This is a strategic choice to eliminate small, daily decisions like what to wear, thereby preserving cognitive capacity for more important, high-stakes business challenges.
Asking candidates to describe themselves metaphorically (as a drink or spice) bypasses rehearsed answers. This forces authentic self-reflection, revealing deeper personality traits, personal history, and character far more effectively than standard interview questions.
Reaching a senior leadership level, like CMO, can be surprisingly lonely. As one host discovered, teams often maintain separate, informal communication channels (like a private WhatsApp group) specifically to discuss leadership, creating a natural barrier.
Kory observed expert birdwatchers with expensive telescopic lenses miss a rare parrot sitting just 10 feet away. Their focus on their sophisticated tools and methods prevented them from seeing what was plainly in front of them, a lesson for any professional.