Burnout isn't a single condition. Emotional exhaustion needs a break (vacation). A lack of self-efficacy requires skill development (upskilling). Cynicism, the hardest to fix, demands rediscovering your 'why' (inspiration). Misdiagnosing the cause leads to ineffective solutions.

The belief that people fail due to lack of will leads to blame. Shifting to 'people do well if they can' reframes failure as a skill gap, not a will gap. This moves your role from enforcer to helper, focusing you on identifying and building missing skills.

While a single performance-based layoff can target underperformance, repeated rounds signal a systemic failure in leadership. It suggests managers are unable to hire, coach, or provide feedback effectively, making it a management problem rather than an individual employee issue.

When evaluating talent, the biggest red flag is "hand-waving." If you ask a direct question about their area of responsibility and they can't give a crisp, clear explanation, they likely lack true understanding. Top performers know their craft and can explain the "why" behind their actions.

People naturally start their jobs motivated and wanting to succeed. A leader's primary role isn't to be a motivational speaker but to remove the environmental and managerial barriers that crush this intrinsic drive. The job is to hire motivated people and get out of their way.

When giving feedback, structure it in three parts. "What" is the specific observation. "So what" explains its impact on you or the situation. "Now what" provides a clear, forward-looking suggestion for change. This framework ensures feedback is understood and actionable.

Before labeling a team as not resilient, leaders should first examine their own expectations. Often, what appears as a lack of resilience is a natural reaction to systemic issues like overwork, underpayment, and inadequate support, making it a leadership problem, not an employee one.

Use the GROW model (Goal, Reality, Options, Way Forward) to structure coaching conversations. This simple set of question categories helps leaders guide their team members to find their own solutions, fostering independence and critical thinking without the leader needing to provide the answer directly.

When successful reps get bored and start changing their effective talk tracks, their performance can dip. To coach them, anchor the conversation in data from their peak. Review past call recordings and metrics to show them precisely how their messaging has deviated and guide them back to their proven strategy.