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Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders · Oct 23, 2025

CEO whisperer Lucia Anunzio explains how to drive performance by valuing people and offers a new, empathetic lens for leading Gen Z.

Employee 'Defiance' Is a Signal of Internal Disruption, Not Insubordination

When an employee seems defiant, it's rarely a deliberate act of insubordination. Instead, it's a signal that a request has caused an internal conflict or values mismatch. Leaders should treat this as a cue to investigate the root cause, not to punish the behavior.

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio thumbnail

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders·4 months ago

Companies Waste Talent by Stifling the 'Return on Brainpower' They Hired

Businesses invest heavily in recruiting top talent but then micromanage them, preventing them from using their full cognitive abilities. This creates a transactional environment where employees don't contribute their best ideas, leaving significant value unrealized.

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio thumbnail

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders·4 months ago

Stop Trying to Motivate Employees; Focus on Not Demotivating Them

People naturally start their jobs motivated and wanting to succeed. A leader's primary role isn't to be a motivational speaker but to remove the environmental and managerial barriers that crush this intrinsic drive. The job is to hire motivated people and get out of their way.

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio thumbnail

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders·4 months ago

The Leadership Transition Demands a Shift From 'Knowing and Telling' to 'Listening and Asking'

Individual contributors are rewarded for having answers and sharing their expertise. To succeed as a leader, one must fundamentally change their approach. The job becomes about empowering others by asking insightful questions and actively listening, a diametrically opposed skillset that is difficult to adopt.

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio thumbnail

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders·4 months ago

Sustainable Growth Occurs Only In Cultures Where Joy Is Greater Than Fear

Innovation requires psychological safety. When employees are afraid to speak up or make mistakes, they become "armored" and growth stagnates. To unlock potential, leaders must create environments where the joy of creation and contribution outweighs the fear of failure.

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio thumbnail

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders·4 months ago

High-Performing Leaders Actively Protect Their Teams From Corporate Bureaucracy

A key, often overlooked, function of leaders in high-growth groups is to act as a shield against internal company interference. This allows their teams to focus on innovation and execution rather than navigating organizational friction, which is a primary driver of top talent attrition.

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio thumbnail

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders·4 months ago

Gen Z's 'Fun' Tech Skills Are Untapped, High-Value Business Assets

Gen Z possesses valuable business skills learned outside of formal education, such as creating viral videos, building online communities, and strategic thinking from gaming. Leaders should actively seek to "unlock this technological genius" as it directly relates to modern customer engagement and marketing.

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio thumbnail

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders·4 months ago

Gen Z's Perceived Social Awkwardness Stems From A COVID-Induced Development Gap

Leaders complaining about Gen Z's lack of social skills are missing the point. This generation lost two critical years of in-person social development due to the pandemic. The responsibility falls on leaders to coach these skills, not punish employees for a gap the company didn't create.

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio thumbnail

Leadership, Generational Insights, and the Power of People with Susan Lucia Annunzio

Revenue Builders·4 months ago