A "callback" is a reference to a point made earlier in a conversation. It's a powerful tool for building rapport because it proves you were actively listening and retaining information, not just hearing words. It signals high engagement and cleverness.
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Instead of rushing to fill a quiet moment with a pitch, deploy the phrase "I'm so curious about..." to prompt the buyer. This simple, disarming line invites them to elaborate on a point, turning a potentially awkward pause into an opportunity for a more natural, flowing conversation and deeper discovery.
Paraphrasing is more than just a tool for checking comprehension. Citing research from Harvard's Alison Wood Brooks, the speaker notes it also deepens your connection with the other person. The act of listening in order to paraphrase also forces you to focus more intently on the core message.
The key to building deep connection isn't getting someone to say 'you're right,' but 'that's right.' The latter confirms they feel fully seen and heard, creating a neurobiological connection essential for trust, a technique applicable from hostage situations to management.
Citing Oprah Winfrey, Rubenstein argues the key to great interviewing is not having the best questions but being a great listener. True listening allows the interviewer to pivot and follow up on unexpected answers, turning a rigid Q&A into a genuine conversation that uncovers far deeper insights than a prepared script ever could.
True connection requires humility. Instead of trying to imagine another's viewpoint ("perspective taking"), a more effective approach is to actively seek it out through questions and tentative statements ("perspective getting"). This avoids misreads and shows genuine interest.
Genuine rapport isn't built on small talk; it's built by recognizing and addressing the other person's immediate emotional state. To connect, you must first help them with what's on their mind before introducing your own agenda.
The most effective salespeople are not those with the 'gift of gab,' but those who master listening. Influence is created by asking questions that get prospects to reveal their problems, then using that information to create a value bridge to your solution.
The "looping" technique—repeating what you heard and asking "Did I get that right?"—is effective in conflicts even if your interpretation is incorrect. The act of trying to understand and giving them power to correct you demonstrates genuine intent, making the other person feel heard and reducing defensiveness.
Active listening can sound robotic if it just repeats back words. Deep listening is the next level, where you go beyond the spoken word to pick up on energetic signals and intuition. It makes the other person feel truly understood, not just heard, by acknowledging their emotional state.
A simple act of pausing to ask for clarification when you don't understand something demonstrates genuine engagement and active listening. This small gesture can be more persuasive to a prospect than a flawless pitch, as it shows you are prioritizing understanding over just speaking.
