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  1. The Revenue Insiders
  2. Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM
Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

The Revenue Insiders · Nov 6, 2025

Author Ravi Rajani unpacks 'Relationship Currency,' revealing how deep listening, storytelling, and empathy are the true drivers of influence.

Professionals Appear Effortless Because They Are Prepared, Not Rehearsed

Amateurs wing it, but true professionals appear spontaneous because deep preparation gives them the mental capacity to be present, listen, and pivot. Over-rehearsing a script makes you sound robotic and prevents you from genuinely connecting with the audience or conversation partner.

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM thumbnail

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

The Revenue Insiders·3 months ago

Fixating on a Specific Path to a Goal Breeds Reactive, Scarcity-Driven Behavior

Being too rigid about *how* a goal is achieved causes leaders to act from a place of fear or scarcity. By staying fixed on the desired outcome but remaining flexible on the path to get there, you can avoid this reactive behavior and remain open to better possibilities.

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM thumbnail

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

The Revenue Insiders·3 months ago

Stop Deflecting Compliments; Receive Them With "Thank You, I Receive That"

Deflecting a compliment is like rejecting a gift and can signal low self-worth. Instead of immediately brushing it off or returning it, which can feel insincere, simply pause to absorb it and say, "Thank you, I really receive that." This demonstrates confidence and grace.

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM thumbnail

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

The Revenue Insiders·3 months ago

Ask "Story-Worthy" Questions to Uncover True Motivation and Context

Transactional questions get transactional answers. A "story-worthy" question, like "Tell me about the moment you first sensed trouble with your supplier?", prompts a narrative. This approach extracts the emotion, context, and deeper story behind an issue, leading to more authentic connection and insight.

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM thumbnail

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

The Revenue Insiders·3 months ago

Meaningful Compliments Can Feel Like a Cash Bonus; Use the ASI Framework to Deliver Them

Research shows a genuine compliment activates the same part of the brain as a financial reward. To make praise meaningful, use the ASI framework: Authenticity (be genuine), Specificity (what exactly was great), and Impact (how it affected you). This structure ensures the compliment lands with intention.

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM thumbnail

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

The Revenue Insiders·3 months ago

Leaders Use "You're Not Strategic Enough" as Vague Feedback When They Can't Articulate a Specific Gap

The term "strategic" is often a catch-all excuse used by managers during performance reviews when they fail to provide concrete, coachable feedback. It's a sign the leader needs to clarify their own expectations before they can effectively coach their team member.

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM thumbnail

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

The Revenue Insiders·3 months ago

Active Listening Confirms Facts; Deep Listening Validates Unspoken Emotions

Active listening can sound robotic if it just repeats back words. Deep listening is the next level, where you go beyond the spoken word to pick up on energetic signals and intuition. It makes the other person feel truly understood, not just heard, by acknowledging their emotional state.

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM thumbnail

Relationship Currency with Ravi Rajani: Deep Listening, Empathetic Leadership, and Strategic Influence in B2B GTM

The Revenue Insiders·3 months ago