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Instead of waiting for pitches, Method co-founder Eric Ryan's investment strategy is to proactively identify major consumer trends over a 3-5 year horizon. He then uses 'pattern matching' to scout for founders building businesses aligned with those predicted shifts.

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Lara Banks highlights Founders Fund's strategy of backing ideas that feel almost crazy when first heard. This counter-intuitive approach defines visionary investing: seeing the future and building it before it becomes obvious to everyone else.

Act like an investor with your time by forming hypotheses about which industries are most likely to experience your key compelling events. By predicting where M&A or new market entries will occur (e.g., in telecom), you can proactively focus your territory on high-probability accounts before events are announced.

Instead of incremental planning, run "megatrend workshops" to identify major societal or technological shifts 15-20 years out. By working backward from that inevitable future, you can define what your company needs to do in 5 years, and therefore what you must invest in today.

Casado argues that the market creates the company, not the other way around. He first determines if a market is viable and growing, and only then asks if the founder is the right fit for that specific market, reversing the common founder-first VC mantra.

Instead of predicting specific companies, identify irreversible macro-trends, or "directional arrows of progress." Examples include the move towards higher energy density (carbohydrates to uranium) or more compact data storage (spinning drives to flash). Investing along these inevitable paths is a powerful strategy.

The most significant companies are often founded long before their sector becomes a "hot" investment theme. For example, OpenAI was founded in 2015, years before AI became a dominant VC trend. Early-stage investors should actively resist popular memes and cycles, as they are typically trailing indicators of innovation.

Eric Ryan's playbook involves identifying large, established product categories where all competitors look the same. He then capitalizes on a cultural trend the category has missed, like applying personal care aesthetics to home cleaning, creating immediate differentiation and a clear business opportunity.

Cyberstarts' "Sunrise program" invests in talented founders pre-idea. They leverage their network of CISOs to identify intense, unsolved problems, pre-sell a solution sketch, and only then build the product. This demand-first approach generates an extremely high hit rate.

Massive opportunities are built on a three-legged framework, starting with an undeniable market gap. This gap must be an unequivocal data point, not a manufactured projection. Only after identifying this 'force of nature' can a great team be assembled, which then makes securing funding significantly easier.

Instead of predicting short-term outcomes, focus on macro trends that seem inevitable over a decade (e.g., more e-commerce, more 3D interaction). This framework, used by Tim Ferriss to invest in Shopify and by Roblox for mobile, helps identify high-potential areas and build with conviction.

CPG Investor Eric Ryan Finds Startups by Identifying 3-5 Year Macro Trends First | RiffOn