February 13, 2026
Discover if your customers are BLOCKED (latent demand) or COPING (struggling with current tools). This distinction is key to finding true pull.
February 6, 2026
VC firm Cyberstarts achieves massive success by inverting the idea stage. They find intense customer demand first, then build the product.
January 23, 2026
Transform your sales from clunky to aerodynamic. Evolve your process by aligning with customer demand to eliminate drag and shorten sales cycles.
January 16, 2026
Ditch customer interviews. 'Forward deploy' to work alongside users. Uncover opportunity by analyzing the gap between their calendar and their 'to-do list'.
December 19, 2025
Reframe your sales calls. Use the Pull framework for discovery to uncover urgent demand and stop pitching to prospects who won't buy. #Sales
December 12, 2025
AI startups succeed not because people want AI, but because AI solves pre-existing demand where current supply fails. Focus on the customer's goal.
December 5, 2025
The 'Pull' framework is everywhere. Learn how it applies to enterprise, B2C, deep tech, and hardware to find real, unmet customer needs.
November 21, 2025
Master the 'PULL' framework to find blocked demand. Stop chasing pain points and discover why customers will rip your product from your hands.
November 14, 2025
Are your sales calls feeling good but closing poorly? Uncover 3 common pathologies (Helpful, Smart, Noble) that kill deals and learn to focus on demand.
November 7, 2025
Redefine productivity: Treat your startup as a factory, identify the single bottleneck, and attack it with direct, intense "goblin mode" action.
October 31, 2025
Customer success isn't the sale; it's the start. Assume 100% churn and design a bullet train to the moment retention is actually won.
October 24, 2025
Discover the 'divine lever': an objectively good, causal force that powers your business, gives you energy, and creates a unique market fit.
October 17, 2025
Struggling with sales? Learn to conduct a 'demand audit' to diagnose if you have a demand problem (no pull) or an execution problem.
October 10, 2025
Stop solving 'pain points.' Real demand is a force against the status quo. Founders must find customers already pushing for change to predict sales.
October 3, 2025
Stop building products in a vacuum. Demand is fixed; your supply must be variable. Find the 'pull' in a customer's life and build to fit it.
September 26, 2025
Your calendar reveals your true operating philosophy. This hidden belief system dictates your startup's success or failure. Here's how to fix it.
September 19, 2025
Stop confusing pipeline with PMF. Pre-PMF, use 'Founder Magic' to get meetings. Post-PMF, build a 'Tollbooth' to intercept demand.
September 12, 2025
Startups succeed by finding organic demand, not conjuring it with hype. Learn to spot the difference & why copying tactics is a dangerous trap.
September 5, 2025
Stop building what customers ask for. Learn the crucial difference between supply (features) and demand (problems) to build better products.
August 29, 2025
Transform your sales process from push to pull. This guide covers how to attract buyers at every stage, from pipeline to onboarding.
August 22, 2025
Stop pushing your product. The physics of sales is 'buyer pull,' not 'seller push.' Align your supply with the customer's top 'to-do' item.
August 15, 2025
Stop building a startup that *could* work. Instead, focus on creating one where it would be weird if it *didn't* work. Here's how.
August 8, 2025
Stop pushing, start pulling. Learn the 4-step 'sales sprint' to systematically find customers who have undeniable demand for your product.
August 1, 2025
Stop looking for pain points. Find startup ideas by identifying customer 'pull'—unavoidable projects where existing options fail.
July 24, 2025
Founders create complexity to avoid simple, uncomfortable tasks like selling. The key is to face discomfort and do the direct work that matters.
Ditch scattergun GTM. Build a 'tollbooth' at the exact moment your customer has demand to make it weird for them not to talk to you.
Demystify the path to PMF using the 'Case Study Factory' model to systematically diagnose and solve bottlenecks in pipeline, sales, and delivery.
Stop building products people *should* want. Instead, find where demand aggregates by identifying waves, dams, and rivers to achieve growth.
