Getting users to reply directly to your Instagram Stories is a powerful signal to the platform's algorithm. It identifies your content as interactive, leading Instagram to show it to more of your followers. Use this for promoting events, guides, or other offers to increase organic visibility.

While LinkedIn's native scheduling tool is safer than third-party apps, posts scheduled through it may receive less engagement. The platform seems to reward users who are actively using the site around the time their content is published, suggesting a correlation between real-time activity and algorithmic reach.

Telling users "link in bio" directs them away from your post before they can like or comment. This lack of engagement signals the algorithm to limit your reach. Use DM automation CTAs (e.g., "comment 'SALE' for the link") instead to boost interaction and visibility.

Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.

Social media algorithms value time spent more than passive engagement like "likes." To increase your visibility with target prospects, engage in back-and-forth conversations in their direct messages. This signals to the algorithm that your relationship is important, making it more likely your content will appear in their feed.

To avoid algorithm suppression, don't post links in the comments. Instead, publish your post without a link, wait 15 minutes for initial engagement, then edit the post to add your link. You can change up to 14% of the character count without penalty, a strategy called the "14% rule".

LinkedIn's algorithm has shifted. It no longer penalizes content you ignore (a negative signal). Instead, it exclusively uses positive signals—what you actively engage with—to determine your feed, making intentional engagement more critical than ever for shaping your content visibility.

LinkedIn shows impressions on comments, allowing marketers to prove ROI. A strategic commenting plan can now be a core part of a content strategy, sometimes yielding more reach than original posts. This shifts focus from just publishing to engaging with others.

Instead of directing users to an external link, prompt them to comment a keyword to receive a link via DM. This benefits the algorithm by turning potential off-platform traffic (a neutral signal) into on-platform engagement (a strong positive signal). The increased comments boost your post's visibility and overall reach.