LinkedIn shows impressions on comments, allowing marketers to prove ROI. A strategic commenting plan can now be a core part of a content strategy, sometimes yielding more reach than original posts. This shifts focus from just publishing to engaging with others.
LinkedIn's report on 2026 small business trends uses "predictive" and "hopeful" language. This isn't just an analysis of the past; it's a signal to creators about the type of content (like video) and behavior the platform wants to promote, effectively revealing their future algorithm priorities.
LinkedIn reported double-digit growth in video uploads but notably omitted data on video engagement or watch time. This suggests that while marketers are following the platform's advice to post video, it may not be yielding results. Marketers must analyze what platforms *don't* report.
LinkedIn's new AI-driven search moves beyond exact job titles. Prospecting now involves natural language queries, like finding founders in a specific industry who previously worked at a certain company. This allows for much more nuanced and effective lead generation for premium users.