LinkedIn's new language model gives the most analytical weight to the first ~60 tokens (roughly 30-40 words) of your content. This means front-loading your post with depth, authority, and specific metrics in the hook is now more critical for algorithmic success than clickbait-style openings.

With the new "positive signal only" model, every like and comment trains LinkedIn's LLM. To maximize reach with your target audience, you must be hyper-intentional, engaging *only* with content from your Ideal Customer Profile (ICP). This "cohort seeding" directly influences who the algorithm shows your posts to.

Previously, posting more than once in an 18-hour window would harm your reach. This is no longer the case. The current algorithm supports "content velocity," allowing creators and pages to post up to three times per day without cannibalizing engagement, rewarding consistent, high-frequency output.

Contrary to a popular myth among marketers, a Senior Director of Product at LinkedIn stated that adding an external link to a post does not inherently reduce its reach. Poor performance is caused by low-value, self-serving content that users ignore, not the link itself. Valuable content with a relevant link can perform very well.

Telling users "link in bio" directs them away from your post before they can like or comment. This lack of engagement signals the algorithm to limit your reach. Use DM automation CTAs (e.g., "comment 'SALE' for the link") instead to boost interaction and visibility.

Simply posting content and leaving—or 'posting and ghosting'—is ineffective. LinkedIn's algorithm prioritizes posts that generate conversation. Engaging with comments, especially within the first couple of hours, is critical for signaling value and maximizing your content's reach.

While LinkedIn can suppress posts with a single external link, creating a "resource post" with 4-5 curated links (e.g., a Miro board, article roundup) is rewarded by the algorithm. These posts generate high-value signals like saves and shares, leading to better reach than standard posts.

Use comments on others' LinkedIn posts as a low-risk testing ground for new content formats or edgier ideas. If a comment flops, the impact is minimal. If it succeeds, it validates the idea for a future post on your company's page, bypassing initial brand guardrails.

LinkedIn suppresses posts with external links. To drive traffic, create a text-only post and direct readers to your profile's 'Featured' section. There, you can place a clickable, visual link to your webinar, website, or product without penalty.