Top performers don't conquer nervousness; they listen to it. Self-doubt is an indicator to lean into, not a signal to stop. Performance coach Giselle Ugardi suggests talking back to your inner critic as a way to reframe and manage the feeling, rather than trying to suppress it.
Your professional headshot is not just a picture; it's the start of your relationship with a client. Starting that relationship with an image that no longer looks like you creates an immediate, subconscious disconnect and undermines authenticity. Update your photo every 6-12 months to ensure connection, not perfection.
The deepest insecurities can be a source of credibility. Performance coach Giselle Ugardi argues her own "crippling anxiety" before speaking makes her more qualified to teach confidence because she intimately understands the struggle. This reframes a perceived weakness into a powerful tool for connection and expertise.
The fear of being on camera often stems from self-consciousness. Sending short, personal "video voicemails" to one person at a time shifts your focus. The act of creating a video for a specific individual forces you to visualize them, humanizing the interaction and replacing fear with a focus on connection.
Professionals often censor their online brand out of fear of being judged. This fear typically originates from existing connections like family or former colleagues—not the target audience they're trying to reach. The key is to mentally separate the two and create content exclusively for your ideal customer.
Social media algorithms value time spent more than passive engagement like "likes." To increase your visibility with target prospects, engage in back-and-forth conversations in their direct messages. This signals to the algorithm that your relationship is important, making it more likely your content will appear in their feed.
Mindless scrolling seeks a "fake" dopamine hit from passive consumption. By contrast, structured, intentional engagement—like sending five meaningful messages—creates "real" dopamine from accomplishment and relationship building. This purposeful activity can paradoxically reduce overall screen time by satisfying the brain's reward system more effectively.