Getting users to reply to your marketing emails is the number one signal to email providers that your content is valued. This action helps your future emails avoid the spam or junk folder, significantly improving deliverability and overall engagement.
Instead of directing users to a landing page with a form, ask them to simply reply to the email with a keyword to receive a guide or discount. This reduces friction and can exponentially increase the number of people who take the desired action compared to traditional methods.
Getting users to reply directly to your Instagram Stories is a powerful signal to the platform's algorithm. It identifies your content as interactive, leading Instagram to show it to more of your followers. Use this for promoting events, guides, or other offers to increase organic visibility.
To verify if your audience is reading your content deeply, hide a specific call-to-action in the middle of an email, such as, "If you see this, reply with [word] and I'll send you something." This tactic provides a clear signal of high engagement beyond simple open rates.