Create an interactive game for your audience by posting content and immediately archiving it. Days or weeks later, announce a "hunt" for the hidden post and then unarchive it. This encourages followers to actively scroll through your entire feed, boosting engagement and impressions on all your past content.
As Instagram is flooded with Reels, the less-common carousel format offers a significant reach advantage. Repurpose existing talking-head Reels by creating a two-slide carousel: the first slide is a static image with a compelling headline, and the second slide is the original Reel. This is a low-effort, high-impact strategy.
Use a specific fisheye photo as the first layer of an Instagram story. The algorithm will mistakenly identify it as content from Meta's Ray-Ban glasses and grant it a temporary visibility boost. You can then cover this base layer with your actual content, retaining the algorithmic benefit.
The 'STD' method boosts story performance by combining three elements. A Single story focuses attention. A Text-Heavy format increases view duration as people pause to read. A DM Automation call-to-action drives on-platform engagement, which the algorithm rewards more than off-platform link clicks.
Instead of directing users to an external link, prompt them to comment a keyword to receive a link via DM. This benefits the algorithm by turning potential off-platform traffic (a neutral signal) into on-platform engagement (a strong positive signal). The increased comments boost your post's visibility and overall reach.
Increase the watch time of your Reels by starting with a proven viral clip. Use a "match cut"—a seamless visual transition where the end of the viral clip matches the start of your content (e.g., matching a pose or movement). This hooks the viewer with the viral clip and carries their attention into your original video.