In large companies, elite performers differentiate between activities that will get them fired ('shot') versus those resulting in a minor reprimand ('slapped'). They strategically ignore the latter to maintain focus on activities that directly contribute to hitting their number.
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A destructive blind spot for driven leaders is "goal-induced blindness," an obsession with measurable goals that obscures other crucial factors like ethics, health, and relationships. This can lead to personal burnout and corporate scandals like the Volkswagen emissions case.
A salesperson who previously worked as a teacher shares a counter-intuitive method for success. By applying a mathematical mindset instead of focusing on the quota number, they consistently overachieved. The secret to crushing a target is to shift focus away from it.
A key, often overlooked, function of leaders in high-growth groups is to act as a shield against internal company interference. This allows their teams to focus on innovation and execution rather than navigating organizational friction, which is a primary driver of top talent attrition.
Mid-level performers often say yes to urgent, low-value client requests (like personally delivering a part) to show good service. Top performers delegate or decline, understanding that a two-hour task costs thousands in opportunity cost, far outweighing a hundred-dollar courier fee. This requires valuing your time at a high hourly rate.
Instead of aiming for their quota, elite salespeople plan to significantly exceed it. This 'overplanning' builds a necessary buffer or cushion for the inevitable deals that fall through or get delayed, ensuring they still hit their target at minimum.
The cost of setting quotas too high is catastrophic: you demoralize and lose your A-player sales team. The cost of setting them too low is manageable: you overspend on commissions but exceed targets and retain a motivated team. The latter can be adjusted; the former is an unrecoverable error.
Focusing intensely on the sales number, especially when behind, leads to desperate behavior. Customers sense this "commission breath" and back away. Instead, salespeople should forget the outcome and focus exclusively on executing the correct daily behaviors, which builds trust and leads to more sales.
Teams often self-limit output because they know overperformance will simply raise future targets to unsustainable levels. This "prison of expectations" incentivizes predictable mediocrity over breakthrough results, as employees actively manage goals to avoid future failure.
In many sales organizations, the performance bar is surprisingly low. Reps can stand out and become top performers simply by consistently showing up and executing the minimum required activities, as many of their peers fail to do even that.
Instead of forcing top salespeople into team-wide training, let them opt out. A leader's primary job with elite performers is to remove obstacles by providing resources like an assistant or better software. Don't waste their time or yours; just get out of their way.
