Newcomers to sales often fail when they fixate on immediate outcomes. The key is to embrace the learning process—making dials, fumbling through conversations, and learning from mistakes. Competence and results are byproducts of consistent effort over time.
In many sales organizations, the performance bar is surprisingly low. Reps can stand out and become top performers simply by consistently showing up and executing the minimum required activities, as many of their peers fail to do even that.
To win over a disengaged or skeptical group in the first 10 minutes, a trainer should cede control. By asking "Why are you here?" and "What would be a success for you?", the trainer shifts ownership to the audience, making the session about their needs, not a pre-set curriculum.
When a rep achieves a major success and thanks their coach, the most powerful response is to redirect the credit back to the rep. By stating, "You went and did the work," the coach reinforces the rep's ownership and self-efficacy, making the success about their actions, not the coach's magic.
Early jobs without direct sales quotas, like retail, can build stronger foundational selling skills. When not pressured by a number, reps learn to conduct discovery and upsell based on genuine belief in a product's value, fostering a more customer-centric and authentic approach.
Unlike consultants who only teach, Sales Gravy's trainers are full-time employees who must also sell. This "practice what you preach" model ensures their training is grounded in real-world, current experience, making it more credible and effective for clients.
When coaching a struggling salesperson, the root cause is rarely tactical. It's usually "head trash"—deep-seated limiting beliefs and blind spots, often stemming from childhood, that sabotage their efforts. The coach's primary role is to help uncover and dismantle these psychological barriers.