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  1. Growth Hacking Culture
  2. From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky
From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture · Dec 14, 2025

Unlock super performance by shifting from lagging outcomes to leading indicators. Expert George Pezanski on curing negativity bias & building acceptance.

Companies Create Negativity by Hiring for Potential But Managing for Deficits

Organizations inadvertently foster negativity through a hypocritical hiring-to-management pipeline. They recruit candidates based on their potential and strengths but, once hired, immediately shift performance evaluation to focus on their gaps and weaknesses.

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky thumbnail

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture·2 months ago

True Collaboration Is Assertiveness and Cooperativeness, Not Watered-Down Compromise

Teams often mistake compromise for collaboration, leading to average outcomes. True collaboration requires balancing high assertiveness (people speaking their mind directly) with high cooperativeness (openly listening to others). It is not about meeting in the middle.

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky thumbnail

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture·2 months ago

75-95% of Corporate Improvement Projects Fail Within Two Years

Most corporate improvement initiatives waste billions because they lack systems to sustain results. The expert guest calls this a "massive leaky bucket problem," where initial gains are quickly lost, rendering the investment pointless.

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky thumbnail

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture·2 months ago

Employees Deliberately Cap Performance to Avoid the 'Prison of Expectations'

Teams often self-limit output because they know overperformance will simply raise future targets to unsustainable levels. This "prison of expectations" incentivizes predictable mediocrity over breakthrough results, as employees actively manage goals to avoid future failure.

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky thumbnail

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture·2 months ago

Focus on 'Utility' (Ability to Create Value), Not 'Value' (Lagging Revenue)

Shift focus from 'value' (a lagging indicator like profit) to 'utility' (a leading indicator of your team's capability). This fosters a proactive, "glass half full" perspective on what the organization can accomplish, rather than fixating on past results.

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky thumbnail

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture·2 months ago

Drive Performance by Replicating 'Golden Hours' of Peak Process, Not Chasing Outcomes

Instead of fixating on lagging outcomes like final scores, leaders should identify and replicate "golden hours"—periods where inputs, behaviors, and strategies were working perfectly. This shifts focus from results to the controllable process that creates them.

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky thumbnail

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture·2 months ago

A Technically Perfect Solution With Zero Team Acceptance Equals Failure

A project's success equals its technical quality multiplied by team acceptance. Technologists often fail by engineering perfect solutions that nobody buys into or owns. An 80%-correct solution fiercely defended by the team will always outperform a "perfect" one that is ignored.

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky thumbnail

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture·2 months ago

Use the 'Ugly Baby Method' to Elicit Honest Feedback From Your Team

To get truthful feedback, leaders should criticize their own ideas first. By openly pointing out a flaw in their plan (the "ugly baby"), they signal that criticism is safe and desired, preventing subordinates from just offering praise out of fear or deference.

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky thumbnail

From Flop to Flow: Achieving Superperformance & Escaping the "Prison of Expectations" w/ George Pesansky

Growth Hacking Culture·2 months ago