The debate over ad "quality" is often based on subjective opinions of brand fit. A more effective definition of quality is its ability to achieve the primary business objective: selling the product. Unconventional creative that drives sales, like Olay's "cat with lasers" ad, is by definition high-quality.

The 'Mad Men' era of relying on a creative director's gut feel is obsolete. Many leaders still wrongly judge marketing creative based on their personal taste ('I don't like that picture'). The correct modern approach is to deploy content and use the resulting performance data to make informed decisions.

Once a specific, visceral comparison is made about a creative asset—like a conditioner looking like "cum"—it can be impossible for the team to unsee it. This type of feedback instantly validates the client's concern and highlights the risk of creating an unintentional, damaging meme, rendering the creative unusable.

AI can now analyze video ads frame by frame, identifying the most compelling moments and justifying its choices with sophisticated creative principles like color theory and narrative juxtaposition. This allows for deep qualitative analysis of creative effectiveness at scale, surpassing simple A/B testing.

After failing to record a paid influencer webinar, the real loss was the repurposable content asset, not just the live event. The agency chose to pay the influencer a second time (at a discount) to re-record, demonstrating that recovering a key marketing asset can be a necessary, albeit expensive, follow-up investment.

Tushy's growth and brand teams collaborate to ensure ads drive performance without damaging long-term brand equity. They moved away from certain high-performing creative after asking if it created the right 'memory structure' for an increasingly premium product, prioritizing long-term perception over short-term wins.

To prevent audience pushback against AI-generated ads, frame them as over-the-top, comedy-first productions similar to Super Bowl commercials. When people are laughing at the absurdity, they are less likely to criticize the technology or worry about its impact on creative jobs.

When using AI tools to clip short videos from long-form content, ensure each clip is a complete, coherent thought. Clips that lack context and merely serve as an ad for the full video fail to engage audiences on short-form platforms like Instagram.

Sophisticated AI video tools like Creatify analyze vast public databases of successful ads to identify common narrative patterns. This distilled "template" of a good story arc is then used as an underlying conceptual framework to structure new content, increasing its probability of success.