GenAI transforms advertising's core pillars. It enables hyper-personalized creatives at scale, democratizes ad production for smaller businesses, and fundamentally enhances the two most critical functions of any ad platform: predicting user behavior and measuring campaign outcomes.

Don't view generative AI video as just a way to make traditional films more efficiently. Ben Horowitz sees it as a fundamentally new creative medium, much like movies were to theater. It enables entirely new forms of storytelling by making visuals that once required massive budgets accessible to anyone.

Marketers should use AI-driven insights at the beginning of the creative process to inform campaign strategy, rather than solely at the end for performance analysis. This approach combines human creativity with data to create more resonant campaigns and avoid generic AI-generated content.

Tools like Notebook LM don't just create visuals from a prompt. They analyze a provided corpus of content (videos, text) and synthesize that specific information into custom infographics or slide decks, ensuring deep contextual relevance to your source material.

Stop treating content as a purely artistic endeavor. The most successful creators apply rigorous scientific testing and investment to creative elements like thumbnails. They understand 'the science of the art,' using data to ensure creative work performs, rather than relying on trends or intuition.

Gemini 3 can analyze hour-long videos, providing detailed, actionable feedback on performance. This moves AI from a content summarizer to a sophisticated coach for presenters, podcasters, and sales professionals, identifying nuanced issues like alienating audio-only audiences.

Instead of asking an AI tool for creative ideas, instruct it to predict how 100,000 people would respond to your copy. This shifts the AI from a creative to a statistical mode, leveraging deeper analysis and resulting in marketing assets (like subject lines and CTAs) that perform significantly better in A/B tests.

While AI offers efficiency gains, its true marketing potential is as a collaborative partner. This "designed intelligence" approach uses AI for scale and data processing, freeing humans for creativity, connection, and building empathetic customer experiences, thus amplifying human imagination rather than just automating tasks.

When analyzing video, new generative models can create entirely new images that illustrate a described scene, rather than just pulling a direct screenshot. This allows AI to generate its own 'B-roll' or conceptual art that captures the essence of the source material.