The true power of AI in marketing is not generating more content, but improving its quality and effectiveness. Marketers should focus on using AI—trained on their own historical performance data—to create content that better persuades consumers and builds the brand, rather than simply adding to the noise.

Gemini 3 can intelligently segment long-form video by identifying ideal clips for specific platforms and purposes, like a "spicy take for LinkedIn." It provides exact start/end times, dramatically accelerating the social media content creation workflow for repurposing content.

Instead of guessing what short-form content will resonate, identify existing long-form videos or articles with the highest engagement. Transcribe these proven winners and use AI to extract impactful clips, carousels, and tweets. This method leverages past success to increase the probability of future performance.

To create more Trial Reel content from a single idea without being penalized, you don't need to reshoot the entire video. The algorithm's duplicate detection primarily focuses on the first 6-7 seconds. Making minor changes to just the intro—like new on-screen text or a different opening clip—is enough to register it as unique content.

The true measure of success for short-form video is its shareability in private channels like DMs or Slack. Content created with this goal in mind—focusing on the first three seconds and strong storytelling—will stay in the feed longer and achieve greater impact.

Create a hands-off content pipeline by combining two AI tools. Use ChatGPT with specific prompts to generate fully-fleshed-out video scripts. Then, instead of filming them yourself, paste those scripts directly into InVideo.ai to have the final video product generated automatically.

The true measure of success for short-form video isn't just views, but private shares. To get your content shared in DMs or Slack channels, focus on creating highly shareable content with a strong 3-second hook, compelling storytelling, and a clear loop or CTA.

Instead of needing a formal podcast, creators can use a simple Instagram Live session as raw material. Even with low viewership, the live video can be saved and uploaded to Opus Clip, which then automatically extracts dozens of short, engaging reels from the long-form content.

Maximize the ROI of video content with a specific three-tool workflow. Use Opus Pro to auto-generate social clips. Use Get Recall to pull a clean transcript. Then, feed that transcript into Claude to write multiple, targeted articles based on different themes from the video.