To prevent audience pushback against AI-generated ads, frame them as over-the-top, comedy-first productions similar to Super Bowl commercials. When people are laughing at the absurdity, they are less likely to criticize the technology or worry about its impact on creative jobs.
Upcoming tools like Sora automate the script-to-video workflow, commoditizing the technical production process. This forces creative agencies to evolve. Their value will no longer be in execution but in their ability to generate a high volume of brilliant, brand-aligned ideas and manage creative strategy.
To control object reveals in AI video, use a picture-in-picture hack. Place an image of the target object (e.g., Beanie Babies) within the initial frame you upload for animation. The AI model will then use this reference to "outpaint" the scene, creating a seamless reveal of the desired object.
While solo creators can wear all hats, scaling professional AI video production requires specialization. The most effective agencies use dedicated writers, directors, and a distinct role of "AI cinematographer" to focus on generating and refining the visual assets based on the director's treatment.
Avoid the "slot machine" approach of direct text-to-video. Instead, use image generation tools that offer multiple variations for each prompt. This allows you to conversationally refine scenes, select the best camera angles, and build out a shot sequence before moving to the animation phase.
Successful AI video production doesn't jump from text to video. The optimal process involves scripting, using ChatGPT for a shot list, generating still images for each shot with tools like Rev, animating those images with models like VEO3, and finally, editing them together.
Not all AI video models excel at the same tasks. For scenes requiring characters to speak realistically, Google's VEO3 is the superior choice due to its high-quality motion and lip-sync capabilities. For non-dialogue shots, other models like Kling or Luma Labs can be effective alternatives.
A successful formula for creating shareable AI ads involves three ingredients. Start with recognizable, public domain IP (e.g., Pompeii), create comedic contrast through juxtaposition (e.g., selling a timeshare before a volcano erupts), and tap into current internet-native trends (e.g., meme stocks).