Motivation requires both ambition (the desire for a goal) and expectancy (the belief that you can personally achieve it). You can show someone a thousand success stories, but if they don't believe it's possible *for them*, they won't take action. The gate to motivation is personal belief.

Many people list "family" as a core value, but this is a misnomer. A true core value is a behavioral principle (e.g., "always be there") that applies across all domains of your life—work, friendships, and family. Family is a top priority where you apply your values, not the value itself.

All humans are driven by six needs (Certainty, Variety, Significance, Love, Growth, Contribution). While the first four are essential for survival and comfort, true, lasting fulfillment is only achieved by satisfying the spiritual needs of continuous Growth and Contribution.

People's diverse values and life choices can be understood through four primary "mattering strategies": transcendent (spiritual), social (communal), heroic (self-driven excellence), and competitive (zero-sum). Understanding which strategy a person uses can decode their motivations.

To find your true calling, divide your life into five-year increments. For each block, list what you loved doing and what others said you excelled at. The seven or so themes that repeatedly emerge point directly to your core purpose and passion, which often get lost in the pursuit of money.

Your core values aren't just abstract principles you admire; they are revealed by the concrete things you willingly give up time, ego, or comfort for. Observing your sacrifices provides a clearer, more honest assessment of what truly drives you.

To uncover your primary driver among money, power, pleasure, and honor, use elimination. Forcing yourself to discard the ones you care about least reveals the one that truly motivates you, which is often the source of your future regrets.

The paradox of values-based work is that while it often involves difficult conversations or actions, it ultimately provides energy and fulfillment. Conversely, taking the easy way out (e.g., avoiding conflict) feels simpler in the moment but leaves you feeling hollowed out and depleted.

Goals fail when they're isolated. View your intentions as a nested hierarchy: a present action supports a plan, which serves a goal, which aligns with a priority, which fulfills a core value. This "intention stack" ensures daily work has purpose and follow-through.