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  1. Tom Bilyeu's Impact Theory
  2. You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)
You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

Tom Bilyeu's Impact Theory · Oct 25, 2025

Brendon Burchard reveals how to generate energy, embrace obsession over passion, and build skills to achieve next-level performance.

High Performers Generate Energy Like a Power Plant, They Don't Wait for It

Top performers don't wait to feel energized or joyful. They consciously generate these states, much like a power plant transforms and transmits energy. This active creation of mental, emotional, and physical energy is a prerequisite for next-level achievement and service.

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav) thumbnail

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

Tom Bilyeu's Impact Theory·4 months ago

People Obsess Over Netflix, Not Impact, Because It Offers No Threatening Feedback

It's easy to obsess over passive activities like watching Netflix because they provide no feedback and carry no risk of rejection. Pursuing a meaningful, world-changing obsession is terrifying because it guarantees constant feedback, judgment, and the potential for failure, which most people avoid.

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav) thumbnail

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

Tom Bilyeu's Impact Theory·4 months ago

Use Scaled Breathing and Qigong to Physically Shift from Anxiety to Peak Performance

To shift from anxiety to a peak performance state, use physical mechanisms. A specific technique involves scaled, intense breathing to oxygenate the brain and lower cortisol, followed by Qigong "cupping" to open the body's meridians. This provides a physiological lever for emotional regulation.

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav) thumbnail

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

Tom Bilyeu's Impact Theory·4 months ago

High Performance Demands Building Skills For a Goal, Not Just Relying on Strengths

The common advice to "follow your strengths" is insufficient for high achievement. Truly ambitious goals require you to become something more and develop entirely new skills. High performers focus on the goal and then systematically "build into" it by acquiring the necessary abilities, regardless of their current strengths.

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav) thumbnail

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

Tom Bilyeu's Impact Theory·4 months ago

Motivation Requires Ambition Plus The Genuine Belief It's Possible For You

Motivation requires both ambition (the desire for a goal) and expectancy (the belief that you can personally achieve it). You can show someone a thousand success stories, but if they don't believe it's possible *for them*, they won't take action. The gate to motivation is personal belief.

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav) thumbnail

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

Tom Bilyeu's Impact Theory·4 months ago

High Performers Defy Psychology by Intentionally Tying Their Identity to Their Work

While psychology warns against tying your identity to your work to avoid pain from failure, high performers do exactly that. They embrace identities like "I am a writer" because this personal attachment makes excellence non-negotiable and prevents them from simply "going through the motions."

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav) thumbnail

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

Tom Bilyeu's Impact Theory·4 months ago

Passion Earns Cheers, But Obsession Draws Criticism—A Key Sign You're Pushing Your Limits

High performers are driven by obsession, not just passion. The key social difference is that passion is universally applauded, while obsession is often met with concern and questions like "Why can't you be satisfied?". This external skepticism is an indicator that you are operating at your potential's edge.

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav) thumbnail

You’re Still Losing Because You Haven’t Built These Habits | Brendon Burchard (Fan Fav)

Tom Bilyeu's Impact Theory·4 months ago