Setting a specific, achievable goal can inadvertently cap your potential. Once hit, momentum can stall. A better approach is to set directional, almost unachievable goals that act as a persistent motivator, ensuring you're always pushing beyond perceived limits and never feel like you've arrived.

Many self-limiting beliefs, like the fear of making mistakes, are tied to past definitions of success. To overcome these beliefs, you must first update what success looks like for you now. Your old driving principles may no longer serve your new goals.

The key differentiator for top performers is that their mind overrules their feelings. Feelings suggest quitting, offer excuses, and lead to overthinking. A strong mind makes a decision and executes, driving resilience and action despite emotional resistance or doubt.

Reframe a new goal to align with a person's existing identity and skills. Neuroscientist Emily Falk was convinced to take up running when her brother framed it as a task for academics, who excel at planning and long-term work. This shifted the activity from a foreign physical challenge to something that leveraged her pre-existing strengths, making it more appealing.

Facing the finitude of life can pivot your motivation system. Instead of chasing external rewards like money or status, which seem meaningless in the face of death, you become driven by an intrinsic desire to discover the absolute ceiling of your capabilities.

People naturally start their jobs motivated and wanting to succeed. A leader's primary role isn't to be a motivational speaker but to remove the environmental and managerial barriers that crush this intrinsic drive. The job is to hire motivated people and get out of their way.

Managers cannot just be soldiers executing orders. If you don't truly believe in a strategy, you cannot effectively inspire your team. You must engage leadership to find an angle you can genuinely support or decompose the idea into testable hypotheses you can commit to.

The common advice to "follow your strengths" is insufficient for high achievement. Truly ambitious goals require you to become something more and develop entirely new skills. High performers focus on the goal and then systematically "build into" it by acquiring the necessary abilities, regardless of their current strengths.

You can't force yourself to believe something without evidence. True self-belief is built gradually by executing small tasks successfully, creating a portfolio of personal 'case studies' that prove your capability and build momentum, much like building muscle in a gym.