Learn to emotionally detach from the delivery of feedback. A hockey coach's screaming taught Steve Munn to filter out anger to focus on the core message. This skill is directly applicable to handling difficult prospects or clients without reacting emotionally and taking criticism personally.

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To give difficult feedback, use the Situation-Behavior-Impact (SBI) model. Instead of making accusations, state the situation, the specific behavior, and crucially, the impact it had on you. This approach prevents triggering a defensive, fight-or-flight response in the recipient.

When receiving harsh feedback, avoid a defensive posture by mentally reframing the interaction. Instead of seeing it as a personal attack across a table, visualize both of you on the same side, collaborating on a problem written on a whiteboard. This shifts the focus to the idea, not the person.

To handle constant rejection, mentalist Oz Perlman created a separate professional persona. When a trick was rejected, it was "Oz the magician" who failed, not Oz Perlman the person. This emotional distancing prevents personalizing failure and builds resilience, a crucial skill for any public-facing role.

View objections not as personal attacks but as impersonal feedback, like bowling pins left standing. They reveal flaws in your approach's angle or force. This shift allows you to analyze the situation objectively, adjust your strategy, and try again with a different approach rather than becoming emotionally derailed.

Values affirmation—actively thinking about what truly matters to you (family, creativity, etc.)—broadens your sense of self. This psychological buffer makes specific criticism feel less like an all-encompassing attack on your identity, thus reducing defensiveness and improving openness to the message.

Instead of trying to find the perfect words, preface difficult feedback by stating your own nervousness. Saying, "I'm nervous to share this because I value our relationship," humanizes the interaction, disarms defensiveness, and makes the other person more receptive to the message.

In difficult conversations, leaders fail when focused on their own feelings or ego. The real work is to get to the absolute truth of the situation. This involves moving past your own reaction to understand why the person acted as they did, if the behavior is correctable, and what would truly motivate them to change.

The key to a successful confrontation is to stop thinking about yourself—whether you need to be seen as tough or be liked. The singular goal is to communicate the unvarnished truth in a way the other person can hear and act upon, without their defensiveness being triggered by your own emotional agenda.

In a tense meeting or interview, focusing on summarizing the other person's points serves a dual purpose. It makes them feel heard, but more importantly, it gives your own nervous system time to settle. This shifts focus outward, reducing internal anxiety and allowing you to respond more calmly and effectively.

To slow down a heated or fast-paced conversation, avoid telling the other person to calm down. Instead, validate their emotional state by acknowledging it directly, e.g., 'I hear you have a lot of passion here.' This meta-commentary creates space and can de-escalate the intensity without being confrontational.