Twyla Tharp outlines the creator's spectrum of audience engagement: from complete manipulation to serve their desires, to total disregard in favor of pure self-expression. The optimal approach depends on the context, such as whether the work is a commercial contract or a personal artistic exploration.
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While knowledge is valuable, choreographer Twyla Tharp argues that a creator's most difficult and essential work is "protecting but refining instinct." The challenge is to prevent intellectual understanding and external feedback from diluting the pure, immediate, and often correct, gut reactions that drive original work.
Referencing a story about Michelangelo feigning a change to a sculpture to appease a politician, AR Rahman confirms this is a valid tactic in creative work. It protects artistic integrity while making the stakeholder feel heard, valued, and influential.
Audiences unconsciously scan for truthfulness. A performance where every emotional beat is pre-planned feels false and disengaging. To truly connect, prepare your content, but in the moment, step into the unknown and allow your authentic, present sensations to guide your delivery.
A joke is incomplete without an audience's laughter. This makes the audience the final arbiter of a joke's success, a humbling reality for any creator. You don't get to decide if your work is funny; the audience does. Their reaction is the final, essential component.
Influence is nudging someone in a direction beneficial for both parties and is built on honesty. Manipulation benefits only you and relies on deception or lying. Lying is the shortcut that crosses the line from ethical influence to manipulation.
Renowned choreographer Twyla Tharp defines the "spine" of a creative project as its central focus. This core idea connects all disparate elements, preventing the work from becoming disjointed and providing a grounding point from which all decisions must originate.
Instead of offering a formula for success, artist Marc Dennis tells aspiring creatives that the key to failure is trying to please everyone. True artistic success requires finding and staying true to a unique voice, even if it disappoints others' expectations or preconceived notions.
When a creator prioritizes short-term engagement by catering exclusively to popular trends, they risk alienating their broader audience and succumbing to "audience capture." Resisting this by following an internal compass is crucial for maintaining integrity and a diverse, loyal following.
A story's core mechanic for engagement is not just emotion, but the constant betrayal of the audience's expectations. People are drawn to narratives, jokes, and songs precisely because they want their predictions about what happens next to be wrong. This element of surprise is what makes a story satisfying and compels an audience to continue.
Twyla Tharp defines a successful performance as a service provided. The key metric is not technical perfection or critical acclaim, but whether the audience leaves in a better state than they arrived—with a renewed sense of optimism or joy. This frames artistic creation as an act of public service.