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  2. #1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil
#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom · Dec 6, 2025

Malcolm Gladwell explores the asymmetry of influence, from the evolution of the death penalty and the opioid crisis to viral ideas and storytelling.

U.S. Execution Methods Evolved for Public Perception, Not Humanity

The historical progression of the death penalty in America, from hanging to lethal injection, was not primarily about making death more humane. Instead, each change was intended to make the act of execution more palatable and acceptable for the public to witness, effectively a public relations strategy.

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil thumbnail

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom·2 months ago

Lethal Injections Are Agonizing, Not Humane; Paralytics Mask the Pain

Contrary to the perception of a peaceful death, lethal injection causes immense suffering. The initial sedative alters blood acidity, making the lungs feel like they are burning. A subsequent paralytic drug prevents the person from crying out, masking their agony while they silently scream in pain.

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil thumbnail

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom·2 months ago

Digital Tools Amplify 'Super Spreaders,' Making Influence More Asymmetrical

Social influence has become even more concentrated in the hands of a few. While the 'super spreader' phenomenon has always existed for ideas and diseases, modern technology dramatically enhances their power by increasing their reach and, crucially, making them easier for others to identify and target.

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil thumbnail

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom·2 months ago

Analyze Grandparents, Not Parents, For a Clearer View of Inherited Traits

Trying to determine which traits you inherited from your parents is clouded by the 'noise' of shared environment and complex psychological relationships. For a more accurate assessment, skip a generation and analyze your four grandparents. The generational remove provides a cleaner, less biased signal of your genetic predispositions.

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil thumbnail

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom·2 months ago

Great Storytelling Engages by Consistently Betraying Audience Expectations

A story's core mechanic for engagement is not just emotion, but the constant betrayal of the audience's expectations. People are drawn to narratives, jokes, and songs precisely because they want their predictions about what happens next to be wrong. This element of surprise is what makes a story satisfying and compels an audience to continue.

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil thumbnail

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom·2 months ago

Elite Universities Give Niche Athletes Bigger Admission Breaks Than Minorities

There is a significant hypocrisy in elite university admissions. While affirmative action for historically disadvantaged groups is highly controversial, these same institutions give equal or larger admissions breaks to athletes in niche, wealthy sports like fencing and rowing, a practice that receives far less public scrutiny.

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil thumbnail

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom·2 months ago

Purdue Pharma Ignited the Opioid Crisis by Targeting 'Super Spreader' Doctors

The opioid crisis wasn't a broad marketing failure but a hyper-targeted success. Purdue Pharma used data to identify and focus all its resources on the tiny fraction of doctors who were irresponsible prescribers. This asymmetrical strategy of targeting the 'super spreaders' was the key to the epidemic's takeoff.

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil thumbnail

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom·2 months ago

The 'Parental Attribution Error': We Blame Parents for Flaws, Not Strengths

A common cognitive bias leads us to attribute our shortcomings (e.g., anxiety, perfectionism) to our upbringing, while claiming our strengths (e.g., ambition, discipline) as our own achievements. This skewed accounting externalizes blame for the bad while internalizing credit for the good, ignoring that both may stem from the same parental pressures.

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil thumbnail

#1029 - Malcolm Gladwell - How to Convince the World of Bulls**t & Evil

Modern Wisdom·2 months ago