By defending the pro rata rights of early backers against new, powerful investors, founders play an "infinite game." This builds a reputation for fairness that compounds over time, attracting higher-quality partners and investors in future rounds.

Limited Partners should resist pressuring VCs for early exits to lock in DPI. The best companies compound value at incredible rates, making it optimal to hold winners. Instead, LPs should manage portfolio duration and liquidity by building a balanced portfolio of early-stage, growth, and secondary fund investments.

The best private equity talent often leaves large firms encumbered by non-competes, forcing them to operate as independent, deal-by-deal sponsors. LPs who engage at this stage gain access to proven investors years before they have a marketable track record.

Giving management 15% equity instead of the standard 10% is a small cost to the sponsor (e.g., an 85% stake vs. 90%). However, this 50% increase in potential wealth for management creates significant alignment and motivation, leading to a much larger overall enterprise value that benefits all parties.

In a world of commoditized capital, offering a full suite of solutions creates a competitive advantage. By providing fund investments, co-investments, secondary liquidity, and portfolio company debt, a firm becomes an indispensable strategic partner to PE sponsors, generating proprietary and superior deal flow.

To provide non-recourse financing, the firm structures the deal not as a loan but as a co-investment in a new LLC. The customer contributes common equity (first-loss capital), while the firm's financing is preferred equity. This legally shields the investor's personal assets and makes the capital non-callable.

Private equity's reliance on terminal value for returns has created a liquidity crunch for LPs in the current high-rate environment. This has directly spurred demand for fund finance solutions—like NAV lending and GP structured transactions—to generate liquidity and support future fundraising.

Contrary to fears of a frothy market, current M&A and LBO activity is more conservative than the 2007 era. A key difference is that today's deals involve a substantially higher amount of equity contribution from buyers, making them structurally less risky than those seen before the financial crisis.

In frothy markets with multi-billion dollar valuations, a key learned behavior from 2021 is for VCs to sell 10-20% of their stake during a large funding round. This provides early liquidity and distributions (DPI) to LPs, who are grateful for the cash back, and de-risks the fund's position.