/
© 2026 RiffOn. All rights reserved.
  1. The Business Brew
  2. Abdul Al Assad - Leverage For The People
Abdul Al Assad - Leverage For The People

Abdul Al Assad - Leverage For The People

The Business Brew · Dec 11, 2025

Basic Capital's founder explains his vision for democratizing wealth through long-term, non-recourse leverage for diversified investing.

Financial Markets Suffer from Long-Term Trauma, Not Short-Term Memory

Contrary to the popular belief that markets are forgetful, the speaker argues they are more traumatized by crashes (like 2008) than buoyed by bull runs. The constant crisis predictions and "Big Short" memes on social media demonstrate a powerful, persistent memory for loss over gain.

Abdul Al Assad - Leverage For The People thumbnail

Abdul Al Assad - Leverage For The People

The Business Brew·2 months ago

Finance's 'Moral Statute' Hinders Innovation, Ceding Ground to Scammers

High-stakes industries like finance have a 'moral statute' that raises the bar for innovation. This deters many well-intentioned actors, leaving the field to those with either no moral compass or founders like Jack Bogle who possess extreme, near-prophetic conviction in their ideas.

Abdul Al Assad - Leverage For The People thumbnail

Abdul Al Assad - Leverage For The People

The Business Brew·2 months ago

A Mortgage Represents a 5-to-1 Levered Bet on a Local Labor Market

Home ownership is reframed as a high-risk financial instrument, not a safe investment. A mortgage constitutes a 5-to-1 levered, highly concentrated, non-cash-flowing bet on the economic future of a single zip code, making it far riskier than a diversified public market portfolio.

Abdul Al Assad - Leverage For The People thumbnail

Abdul Al Assad - Leverage For The People

The Business Brew·2 months ago

A High Subscription Fee Can Act as an Investment Minimum Hurdle

Basic Capital initially used a $25/month subscription fee not for revenue, but to filter its user base. The fee made the product mathematically unattractive for small investments (e.g., under $5k), ensuring that only customers with sufficient capital to make the economics work would sign up.

Abdul Al Assad - Leverage For The People thumbnail

Abdul Al Assad - Leverage For The People

The Business Brew·2 months ago

Basic Capital's Leverage is Structured as Preferred Equity in an LLC

To provide non-recourse financing, the firm structures the deal not as a loan but as a co-investment in a new LLC. The customer contributes common equity (first-loss capital), while the firm's financing is preferred equity. This legally shields the investor's personal assets and makes the capital non-callable.

Abdul Al Assad - Leverage For The People thumbnail

Abdul Al Assad - Leverage For The People

The Business Brew·2 months ago

Financial Crises Serve as Evolutionary Steps That Strengthen the System

Market stability is an evolutionary process where each crisis acts as a learning event. The 2008 crash taught policymakers how to respond with tools like credit facilities, enabling a much faster, more effective response to the COVID-19 shock. Crises are not just failures but necessary reps that improve systemic resilience.

Abdul Al Assad - Leverage For The People thumbnail

Abdul Al Assad - Leverage For The People

The Business Brew·2 months ago

Saving Is an Ineffective Wealth-Building Tool for the Middle Class

Citing Thomas Piketty's R > G thesis (asset returns outpace wage growth), the speaker argues that saving is a flawed mechanism for the middle class. Since stocks compound faster than wages grow, saving becomes less effective at lower incomes, making it a "rich people tool" rather than a path to wealth for most.

Abdul Al Assad - Leverage For The People thumbnail

Abdul Al Assad - Leverage For The People

The Business Brew·2 months ago

Jack Bogle's First Index Fund Charged a ~2% Fee, Proving Low Costs Follow Scale

Vanguard's first index fund had a ~2% expense ratio (180 bps), far from today's near-zero fees. This historical fact shows that for innovative financial products, low costs are an outcome of achieving massive scale, not a viable starting point. Early fees must be high enough to build a sustainable business.

Abdul Al Assad - Leverage For The People thumbnail

Abdul Al Assad - Leverage For The People

The Business Brew·2 months ago