Conveyo’s model is to provide infrastructure that realigns incentives between disconnected parties rather than replacing them. By acting as the sole, independent party managing the process end-to-end, they introduce accountability and transparency, making the entire system more efficient.
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Prepared realized it couldn't win against GovTech incumbents on their terms of sales relationships and lobbying. Their strategy was to fundamentally shift the competition. By offering a free, easy-to-use product, they forced the purchasing decision to be about technology quality, an arena where they could excel.
Superhuman Go is not just another AI assistant; it's a platform designed to be the "mass transit" for third-party AI agents. By providing the underlying infrastructure, they enable partners like Radical Candor to embed their unique knowledge directly into users' workflows across any application, a powerful distribution strategy.
Instead of a traditional marketplace model with a take rate on transactions (bounties), Bug Crowd charges customers a recurring SaaS fee for platform access. The bounty payments flow directly to hackers. This aligns incentives better, as the company profits from providing platform value, not from the volume of vulnerabilities found.
The core problem in real estate is not slow paperwork but the structural separation and misaligned incentives between the finance, legal, and sales sectors. This creates massive friction, akin to running an e-commerce site with a separate marketplace, payment gateway, and logistics.
To onboard professionals with established workflows (like realtors), platforms should minimize friction. Instead of forcing adoption of a new tool, Conveyo uses a lightweight model with email digests and a concierge service. This respects existing habits and lowers the barrier to participation.
SellRaise begins as a utility, helping sellers easily list items across multiple marketplaces like eBay and Poshmark. By aggregating a critical mass of sellers (the supply side), it can eventually attract buyers directly. This strategy allows it to leverage existing platforms to solve the chicken-and-egg problem before ultimately aiming to replace them as an AI-native marketplace.
As college sports shifts from an amateur pursuit to a for-profit industry, it creates a need for formal systems. Scorability's success comes from providing a standardized, data-driven platform for recruiting, replacing a previously informal, relationship-based process. This model applies to any industry undergoing similar professionalization.
Dominant aggregator platforms are often misjudged as being vulnerable to technological disruption (e.g., Uber vs. robo-taxis). Their real strength lies in their network, allowing them to integrate and offer new technologies from various providers, thus becoming beneficiaries rather than victims of innovation.
Move beyond selling features by offering a "Business Process as a Service" (BPaaS) solution. This involves contracting directly on the business outcomes clients care about, such as cost savings or revenue optimization. This model delivers an end-to-end capability and aligns your success directly with your customer's, creating a powerful value proposition.
When product, marketing, and sales all compete for seller attention, enablement becomes highly political. The solution isn't to mediate these conflicts directly. Instead, build an objective system with clear governance and processes. This system becomes the arbiter of priority, sidelining political influence and focusing on customer-centric outcomes.
