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  1. Product Led Growth Leaders
  2. 166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza
166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza

Product Led Growth Leaders · Dec 25, 2025

Conveyo's co-founder explains how they're fixing broken real estate transactions by acting as a tech-driven concierge to align incentives.

Platforms Win by Realigning Incentives as a Neutral, Third-Party Facilitator

Conveyo’s model is to provide infrastructure that realigns incentives between disconnected parties rather than replacing them. By acting as the sole, independent party managing the process end-to-end, they introduce accountability and transparency, making the entire system more efficient.

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza thumbnail

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza

Product Led Growth Leaders·2 months ago

Drive Platform Adoption by Minimizing Workflow Disruption for Key Partners

To onboard professionals with established workflows (like realtors), platforms should minimize friction. Instead of forcing adoption of a new tool, Conveyo uses a lightweight model with email digests and a concierge service. This respects existing habits and lowers the barrier to participation.

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza thumbnail

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza

Product Led Growth Leaders·2 months ago

Real Estate Inefficiency Stems From Disconnected Finance, Legal, and Sales Verticals

The core problem in real estate is not slow paperwork but the structural separation and misaligned incentives between the finance, legal, and sales sectors. This creates massive friction, akin to running an e-commerce site with a separate marketplace, payment gateway, and logistics.

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza thumbnail

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza

Product Led Growth Leaders·2 months ago

Disclosing Product Flaws Upfront Attracts Qualified Buyers and Accelerates Sales

Contrary to intuition, being transparent about a product's (or property's) shortcomings builds trust and filters for the right buyers. This prevents costly, late-stage negotiations and failed deals that arise from surprises during due diligence, ultimately speeding up the sales cycle.

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza thumbnail

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza

Product Led Growth Leaders·2 months ago

Steve Jobs Cursed Startups by Making Great Design Table Stakes for Gaining Trust

Thanks to companies like Apple, consumers now expect high-quality design as a default. For startups, this means a fantastic product can be ignored if the UX feels slightly off. Good design is no longer a differentiator but a fundamental prerequisite for earning a user's initial trust.

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza thumbnail

166 - Tackling Real Estate Inefficiencies: A New Era of Transparency and Accountability with Andrea Monti Solza

Product Led Growth Leaders·2 months ago