Stop waiting for the perfect niche or a crystal-clear message before you start. Clarity isn't discovered in your head; it's crafted by doing. The process of consistently producing content serves as the ultimate testing ground for discovering what resonates with you and your audience.

Seeking feedback too early dilutes an original idea with generic opinions. Protect your unique vision until it's crystallized and can stand on its own. Only then should you invite taste testers (your target audience) to provide input and filter it through your vision.

Most people consume content passively based on what algorithms recommend. To cultivate taste, one must actively seek diverse and niche content beyond bestseller lists and trending topics, driven by personal curiosity rather than convenience.

As you gain success, the rising expectation of quality can cause you to over-filter ideas and hesitate to ship work. This is dangerous because feedback on shipped work is the primary ingredient for growth. You must consciously fight this success-induced paralysis and continue to put work out there.

Product 'taste' is often narrowly defined as aesthetics. A better analogy is a restaurant: great food (visuals) is necessary but not sufficient. Taste encompasses the entire end-to-end user journey, from being greeted at the door to paying the check. Every interaction must feel crafted and delightful.

Technical talent is not the primary driver of resonant creative work. The key ingredient is 'taste'—an unteachable ability to discern what will be emotionally pleasing and impactful to an audience. This intuitive sense separates good creators from great ones.

Instead of offering a formula for success, artist Marc Dennis tells aspiring creatives that the key to failure is trying to please everyone. True artistic success requires finding and staying true to a unique voice, even if it disappoints others' expectations or preconceived notions.

Strict adherence to brand cohesion often stifles creativity and results in subjective boardroom debates. Brands achieve more by focusing on creating relevant, timely content that resonates with their audience, even if it occasionally breaks established stylistic guidelines.

A brand that tries to please everyone is memorable to no one. To build a truly strong brand, you must be willing to be disliked by some. Intentionally defining who your customer is *not* and creating polarizing content sharpens your identity, fostering a passionate community among those who love what you stand for.