When developing the novel Mirror concept, Bryn Putnam found that early customer surveys and "ugly" mockups yielded universally negative feedback. She learned to trust her gut, recognizing that consumers often can't envision a truly new experience until it's tangible and polished.

The goal of early validation is not to confirm your genius, but to risk being proven wrong before committing resources. Negative feedback is a valuable outcome that prevents building the wrong product. It often reveals that the real opportunity is "a degree to the left" of the original idea.

Don't just collect feedback from all users equally. Identify and listen closely to the few "visionary users" who intuitively grasp what's next. Their detailed feedback can serve as a powerful validation and even a blueprint for your long-term product strategy.

Creativity thrives not from pressure, but from a culture of psychological safety where experimentation is encouraged. Great thinkers often need to "sit on" a brief for weeks to let ideas incubate. Forcing immediate output stifles breakthrough campaign thinking.

Early-stage ideas are easily killed by practical objections. To prevent this, implement a rule where feedback must begin with "Yes, and...". This forces critics to be additive and constructive, building upon the initial concept rather than immediately shutting it down. It creates space for a bold idea to develop before facing harsh reality checks.

Author Steven Pressfield advises against writers' groups for feedback. You risk getting input from peers who lack expertise and may be motivated by jealousy. This can be more destructive than helpful. Instead, find a single, trusted mentor who truly understands your vision.

Spend significant time debating and mapping out a project's feasibility with a trusted group before starting to build. This internal stress-test is crucial for de-risking massive undertakings by ensuring there's a clear, plausible path to the end goal.

Early demos shouldn't be used to ask, "Did we build the right thing?" Instead, present them to customers to test your core assumptions and ask, "Did we understand your problem correctly?" This reframes feedback, focusing on the root cause before investing heavily in a specific solution.

Negative feedback that dismisses your idea as 'nuts' is incredibly valuable. This extreme reaction forces you to rigorously test your core assumptions, revealing whether you are fundamentally wrong and saving time, or 'deadly right' about a non-obvious market shift.