As you gain success, the rising expectation of quality can cause you to over-filter ideas and hesitate to ship work. This is dangerous because feedback on shipped work is the primary ingredient for growth. You must consciously fight this success-induced paralysis and continue to put work out there.

Related Insights

Founders often get stuck endlessly perfecting a product, believing it must be flawless before launch. This is a fallacy, as "perfection" is subjective. The correct approach is to launch early and iterate based on real market feedback, as there is no perfect time to start.

The fastest path to creating high-quality work is through prolific creation, not perfectionism. Like a ceramics class graded on volume, producing more content provides the necessary practice and feedback to rapidly improve your skills.

As startups hire and add structure, they create a natural pull towards slower, more organized processes—a 'slowness gravity'. This is the default state. Founders must consciously and continuously fight this tendency to maintain the high-velocity iteration that led to their initial success.

Todd Graves reflects that his early desire for perfection was a mistake. Delaying a new training program's rollout until it was "perfect" lost valuable progress. He now advocates for releasing "Version 1" of any internal process and improving it over time, prioritizing progress over perfection.

To overcome the paralysis of perfectionism, create systems that force action. Use techniques like 'time boxing' with hard deadlines, creating public accountability by pre-announcing launches, and generating financial stakes by pre-selling offers. These functions make backing out more difficult and uncomfortable than moving forward.

Many creators stall not because they fear failure, but because they fear the operational burden that comes with success. The anxiety of not being able to sustain momentum or manage a growing project as a "one-person show" can be more paralyzing than the fear of never starting at all.

Companies like Instagram that succeed early become risk-averse because they lack experience in navigating failure. In contrast, enduring early struggles builds resilience and a willingness to experiment, which is critical for long-term innovation.

Aspiring founders often stall while waiting for a perfect idea. The most effective strategy is to simply pick a decent idea and build it. Each project, even a 'losing' one, provides crucial learnings that bring you closer to your eventual successful venture.

Success isn't about finding the perfect idea, but developing the discipline to see a chosen path through to completion. Constantly quitting to chase new ideas creates a cycle of incompletion. Finishing, even an imperfect project, builds resilience and provides the clarity needed to move forward intelligently.

Founders embrace the MVP for their initial product but often abandon this lean approach for subsequent features, treating each new development as a major project requiring perfection. Maintaining high velocity requires applying an iterative, MVP-level approach to every single feature and launch, not just the first one.