ESPN's Chiney Ogwumike follows a three-step pre-broadcast system. First, she substantiates opinions with data. Second, she performs a mental ritual to achieve focus. Third, she structures key points in groups of three to maximize audience retention. This demonstrates that expert communication is a replicable system, not just a raw talent.
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Your best reps are often "unconsciously competent" and can't explain their own success. Before an SKO, leaders must help these individuals deconstruct their process and build a prescriptive presentation, translating their individual "art" into a replicable science for the entire sales team.
Top performers often exist in a state of constant calculation. The key to sustainable excellence is learning to consciously switch between being 'on the field' (strategizing) and 'off the field' (being present). Deliberately switching off sharpens focus and makes you more effective when you are back 'on'.
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Great writing is not a stroke of genius but a craft of intense iteration. Observing Y Combinator founder Paul Graham showed that he would rewrite a single sentence dozens of times to achieve clarity and impact. This process of refinement is the key to persuasive and concise communication, demystifying the path to becoming a better writer.
Capture audience attention by establishing credibility (Proof), outlining the video's structure (Plan), and stating what the viewer will gain (Promise). This three-part framework, executed in the first 30 seconds, builds immediate trust and significantly reduces viewer drop-off.
Bupa's Head of Product Teresa Wang requires her team to explain their work and its value to non-technical people within three minutes. This forces clarity, brevity, and a focus on the 'why' and 'so what' rather than the technical 'how,' ensuring stakeholders immediately grasp the concept and its importance.
When facing the immense pressure of doing Oprah's eyebrows on live TV, Anastasia Soare’s calm came from having performed the task thousands of times. This deep, repetitive mastery creates an autopilot mode that overrides fear and ensures quality performance when the stakes are highest.
To get the most out of recording yourself, review it three separate times. First, listen without video to focus on your tone, pace, and filler words. Second, watch without sound to analyze body language and posture. Finally, watch with sound to see the complete picture. This isolates variables for more effective feedback.
As expertise develops, one can shift from rigid plans to relying on deep 'programming'—the sum of instincts and experience. This allows for adaptability in high-stakes situations, turning potential disasters into moments of authentic performance that a rehearsed script could never achieve.
An experienced investor shares a five-point framework for great pitches: 1) Show, don't tell, 2) Use illustrative examples, 3) Synchronize visuals with speech, 4) One slide, one message, and 5) Get to the product in the first 15 seconds. This provides a repeatable system for founders to improve their presentations.
Communication extends far beyond words. How you carry yourself—your posture, demeanor, and overall presence—is a constant broadcast that communicates your value and influence. Citing WNBA icon Lisa Leslie, Chiney Ogwumike argues this "physical communication" is as critical to one's professional brand as their spoken words.